External to internal search: Associating searching on search engines with searching on sites

Ortiz-Cordova, Adan; Yang, Yanwu; Jansen, Bernard J.

doi:10.1016/j.ipm.2015.06.009

Cited by 20 publications

(12 citation statements)

References 42 publications

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“…Thus, the sample was compiled via web searches using Google Video and YouTube in combination with searches on the resulting webpages (cf. Ortiz-Cordova et al 2015). For example, a search using a generic search engine (e.g.…”

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confidence: 99%

A Conceptual Characterization of Online Videos Explaining Natural Selection

et al. 2017

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confidence: 99%

A Conceptual Characterization of Online Videos Explaining Natural Selection

et al. 2017

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“…To achieve better performance, Ortiz-Cordova et al [21] suggested for using internal queries on top of the external query results acquired through a search engine. ''Metasearch engine'' which combines results of multiple search engines provides a considerable improvement both in website coverage and search effectiveness.…”

Section: Related Workmentioning

confidence: 99%

A distinctive approach to obtain higher page rank through search engine optimization

Khan

Mahmood

2018

Sādhanā

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Search engine optimization (SEO) pertains to the activity of optimizing individual websites and webpages to get higher page rank in the search results. Websites are ordinarily optimized through back links, while individual webpages are optimized through specific keywords. In this paper, we propose a framework based on set of guidelines for keyword research analysis and back links generation. The proposed framework suggests that webpage content should be based on keywords and the site traffic should be monitored through referrals. We argue that if a website has some prevalent and pertinent keywords in its content and title along with a reasonable amount of back links that help watch the website traffic, then we can get better rank for the website in the search results. The framework also emphasizes that proper keyword selection and link building should be taken into account when developers and designers work on a software development project. The results of the study are reported here.

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“…Thus, it's important to acquire the target information quickly, precisely and effectively [1][2] . In response to it, many experts and scholars have studied and analyzed the search algorithm, search model, search tool and search system of the network information [3][4][5] , which has obtained a series of research results. It enables people to develop search engine technology and related tools and systems [6][7][8] .…”

Section: Introductionmentioning

confidence: 99%