An entanglement measure for multipartite pure states is formulated using the product of the von Neumann entropy of the reduced density matrices of the constituents. Based on this new measure, all possible ways of the maximal entanglement of the triqubit pure states are studied in detail and all types of the maximal entanglement have been compared with the result of 'the average entropy'. The new measure can be used to calculate the degree of entanglement, and an improvement is given in the area near the zero entropy.Keywords: multipartite pure state, von Neumann entropy, entanglement measure.The concept of entanglement originated from the papers on 'Schrödinger cat' [1] and 'EPR paradox' [2] . Entanglement plays an important role in the theory of quantum information and quantum computation [3][4][5] , so its measure is of significant importance. Entanglement of bipartite pure states can be measured by the von Neumann entropy of either of the two reduced density matrices [6] . The entropy of the two reduced density matrices is equal because Schmidt decomposition [7] exists in a bipartite system.In general, Schmidt decomposition does not exist for a multipartite pure state [8,9] , which had been proved by A. Peres, who further gave the necessary and sufficient condition of the existence of a Schmidt decomposition for some special tripartite pure states [10] . The minimal number of orthogonal product states can be found by representation transformation, and a general pure state can be characterized by a superposition of this minimal set of orthogonal products states. Acin et al. found that there need five terms for a triqubit system in the worst case. They called the representation in terms of this minimal set of products states Schmidt representation or canonical representation [11] , and classified the entanglement of the triqubit system by this representation.