Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement

Graham, Dan J.; Orquin, Jacob L.; Visschers, Vivianne

doi:10.1016/j.foodpol.2012.03.004

Cited by 233 publications

(163 citation statements)

References 26 publications

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“…For a review of eye-tracking and nutrition information, see Graham et al (2012). For example, Visschers et al (2010) reported health motivation to stimulate consumers to attend to nutrition information when making a food choice.…”

Section: Introductionmentioning

confidence: 99%

Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

Loo

Caputo

Nayga

et al. 2015

Ecological Economics

278

201

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Section: Introductionmentioning

confidence: 99%

Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

Loo

Caputo

Nayga

et al. 2015

Ecological Economics

278

201

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“…It is able to gather objective data on participants' behaviour in a rapid, less invasive way when they are presented with a visual stimulus (Graham, Orquin, & Visschers, 2012), thus facilitating research into unconscious mechanisms when viewing product packaging.…”

Section: Introductionmentioning

confidence: 99%

The identification of viewing patterns of chocolate snack packages using eye-tracking techniques

Rebollar

Lidón

Martín

et al. 2015

Food Quality and Preference

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“…Consumers who are familiar with a label may look at it for a short time, because they have previously viewed the label extensively and think that a further examination is unnecessary (cf. research on nutrition label use; [79]). …”

Section: Discussionmentioning

confidence: 99%

Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services

2017

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Individuals around the globe engage in sustainable consumption in their everyday life, e.g., when it comes to individual transportation. Although tourism behavior contributes to global carbon emissions to a considerable extent, consumers' awareness of sustainability in the tourism industry is still underresearched. Placing eco-labels next to tourist offers on websites might direct consumer's perception towards more sustainable offers. By employing eye-tracking techniques and surveys, this research aimed at linking information about sustainable tourist offers, perception of eco-labels and subsequent perception and preferences of tourism services. In Study 1, eight existing hotel offers with sustainability certification (four different labels) were selected and their websites presented to 48 participants (four websites each), whose eye movements were tracked. After looking at each website, they rated the overall appearance of the website. Based on the results, in the second study, participants' (n = 642) awareness of labels, their values and attitudes regarding sustainable behavior were found to influence their preference for certified tour operators. In addition, individuals' ideas of their perfect holidays were captured to allow a better understanding of their motivation. This research proposes implementing appropriate sustainable labeling in the tourism industry to increase awareness about sustainability among travelers and subsequently increase sustainable travel behavior.

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Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement

Cited by 233 publications

References 26 publications

Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes

The identification of viewing patterns of chocolate snack packages using eye-tracking techniques

Fostering Sustainable Travel Behavior: Role of Sustainability Labels and Goal-Directed Behavior Regarding Touristic Services

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