Eye Tracking as a Research and Training Tool for Ensuring Quality Education

Ababkova, Marianna Yu.; Melnikova, Irina; Vasileva, Olga

doi:10.1007/978-3-031-30498-9_28

Cited by 1 publication

(1 citation statement)

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“…This includes examining the judgments of learning, metacognitive monitoring, meta-comprehension, and learning strategies. Second, researchers should consider employing eye tracking to evaluate and refine the textual and visual elements of educational presentations [74]. This approach can provide valuable insights into tailoring educational content for different types of students [55].…”

Section: Recommendation For Future Researchmentioning

confidence: 99%

Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe

Šola,

Qureshi,

Khawaja

2024

Behavioral Sciences

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This research investigates the impact of applying neuromarketing techniques to three practical examples of higher education (HE) branding: an official college website page, an official college Facebook page, and recorded online video lectures used for teaching at HE institutions. The study was conducted in three different HE institutions with a representative sample of 720 participants, with n = 529 used for testing the CARE college website, n = 59 for testing the HAZEF Facebook page, and n = 132 for testing the emotional response of students studying online. To assess the participants’ emotional responses, this study utilized automated facial coding through a webcam (15 Hz) and considered mood intensities. Additionally, a sentiment analysis was employed to verify the survey results and determine any discrepancies in the cognitive response. By analyzing gaze activity, movement patterns, and emotional responses, valuable insights were gained into students’ behaviors and preferences. This study recommends incorporating neuromarketing research into HE branding and online teaching to enhance students’ learning experiences. Overall, this study contributes to the understanding of human expectations and behaviors in response to online teaching and provides valuable insights for HE institutions in Europe.

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Section: Recommendation For Future Researchmentioning

confidence: 99%