F-Commerce in Bangladesh: “Venit, Vidit, Vicit”

Zabeen, Mashruha

doi:10.9790/0837-1750108

Cited by 8 publications

(9 citation statements)

References 3 publications

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“…In addition, DMPs are like marketplaces where Bangladeshi users can meet and socialize in the common interest of simply buying and selling. These platforms are exclusively intended for buying and selling and any other activity carried out could be considered abusive (Zabeen, Ara & Sarwar, 2013).…”

Section: Benefits Achieved By Bangladeshi People Using the Dmpsmentioning

confidence: 99%

Facebook Digital Market Platforms - Information that Facilitates Purchase Decisions

Islam

2023

SSRN Journal

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Section: Benefits Achieved By Bangladeshi People Using the Dmpsmentioning

confidence: 99%

Facebook Digital Market Platforms - Information that Facilitates Purchase Decisions

Islam

2023

SSRN Journal

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“…Hence, price regulation is dependent significantly on the Facebook user customer's trust and satisfaction level. The payment methods are also inconsistent; especially, the provision of payment by Facebook has not yet been accommodated in Bangladesh F-commerce (Zabeen, 2013).…”

Section: Facebook Commercementioning

confidence: 99%

“…In the Southeast Asian countries, with the gradual development of digital platforms and advanced technology, the volume of digital transactions has also increased significantly (Ha & Peter Chuah, 2023). The pandemic has given a tremendous boost to the growing number of businesses that operate online through social media platforms in addition to physical stores (Zabeen, 2013). Electronic commerce or e-commerce is a business strategy that allows companies and individuals to buy and sell goods and services over the internet (Taher & Alnoor, 2021).…”

Section: Introductionmentioning

confidence: 99%

The curious case of Facebook commerce: an analysis of the digital commerce management guide 2021

Bhuiyan,

Abedin

2023

SEAMJ

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PurposeThe very criticism of public policy being rigid and generalized on one hand, and insouciant and noncustomizable on the other has to be addressed to cope up with the comingled economic, social and environmental challenges. Policies that fail the litmus test of changing and challenging conditions will run the risk of not achieving their purpose and obstructing the ability of citizens, communities and businesses. This paper draws the case of Bangladesh to explore the principles of adaptive policies in the surfacing of the recently adopted Digital Commerce Management Guide 2021 under the National Digital Commerce Policy, 2020.Design/methodology/approachThis is a qualitative paper that is based on both primary and secondary data. While secondary data on the policy crafted a strong call for increased adaptiveness, primary data extracted from the interviews presented several lacking and loopholes from respondents’ firsthand experiences. Based on secondary content and primary data from consumers and business owners of the most-used social commerce platform (a form of digital commerce), Facebook commerce, hereto referred to as F-commerce, this paper discusses the possible characteristics of adaptive policy-making for more innovative, contextual, gender-inclusive, efficient and environmentally sustainable policies.FindingsThe paper points out some reform and adjustment scope for the recently introduced digital commerce policy to make it more adaptive to the present and upcoming policy context.Research limitations/implicationsIt must be mentioned that there is a dearth of research on digital commerce policy and the platform as a whole.Originality/valueHence, this paper offers a fresh perspective toward time befitting policy formulation in the digital commerce sector and set in motion the policy attention that this platform requires.

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“…In addition, due to having a large audience pool that might be turned into a customer base, the SNSs have the center of attraction for many small, medium and even larger firms in order to promote, advertise and even for selling their products online (Hosain et al , 2022). Particularly after 2010, many big and small, local and global firms are increasingly shaping their presence in SM platforms (particularly in Facebook) (Hoque, Joya, Akter, & Mukul, 2020; Karatzias, 2019; Hutter, Hautz, Dennhardt, & Fuller, 2018; Jung, Shim, Jin, & Khang, 2016; Zabeen, Ara, & Sarwar, 2013).…”

Section: Introductionmentioning

confidence: 99%

Facebook-based social media marketing and Facebook-based online purchases: evidence from the Facebook page admins of selected South Asian fashion retailers

Hosain,

Mamun

2023

JEBDE

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PurposeThis study intends to explore the connection between Facebook-based social media marketing (FSMM) and Facebook-based online purchase order (FOPO) for 20 popular online fashion retail brands across three South Asian countries: India, Pakistan and Bangladesh. FSMM was further divided into four components: Perceived trust (PT), Perceived informativeness (PInf), Perceived interactivity (PInt) and Perceived benefit (PB). Design/methodology/approachThe authors selected 20 popular Facebook-based online fashion brands involved in clothing and fashion accessories businesses in those three countries. Later, the authors purposively selected 114 region-based Facebook page administrators (admins) responsible for operating those brands' Facebook pages and taking Facebook-based online orders. The authors collected primary data from those admins as respondents through a structured survey instrument. The authors applied SPSS 25 for descriptive analysis and a covariance-based structural equation modeling (CB-SEM) (through AMOS 25) for testing the hypothesized relations.FindingsBased on the valid responses and application of proper statistical measures, it was revealed that three FSMM components: PT, PInf and PB have significant positive relationships with FOPO, while PInt has an insignificant relationship with FOPO. Originality/valueSouth Asia is a growing business hub and the largest consumer market in terms of population. This study was conducted to identify the relationship between FSMM and FOPO in the three most prominent South Asian countries. As the first study was undertaken ever on customer perceptions of FSMM in a multi-country South Asian context, this paper is expected to be helpful for academics in conducting further empirical investigations on Facebook-based marketing as well as practitioners and policymakers in formulating and implementing Facebook-based marketing strategies.

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F-Commerce in Bangladesh: “Venit, Vidit, Vicit”

Abstract: Abstract:The term "F-Commerce" is a neologistic portmanteau of Facebook and Commerce; referring

Cited by 8 publications

References 3 publications

Facebook Digital Market Platforms - Information that Facilitates Purchase Decisions

Facebook Digital Market Platforms - Information that Facilitates Purchase Decisions

The curious case of Facebook commerce: an analysis of the digital commerce management guide 2021

Facebook-based social media marketing and Facebook-based online purchases: evidence from the Facebook page admins of selected South Asian fashion retailers

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