“…As expected from previous behavioral work ( 3 , 10 , 11 ), the impact of display inversion on face response rate was highly significant (face pareidolia with upright orientation, mean ± SD, 0.576 ± 0.171; median (Mdn), 0.612, 95% CI [0.500 to 0.652]; with inversion, 0.363 ± 0.241, Mdn, 0.330, 95% CI [0.256 to 0.470]; Wilcoxon signed-rank test, z = 3.66, P = 0.0003, two-tailed; effect size, eta squared η 2 = 0.61). The difference in face response rate with upright orientation and no-face response rate with display inversion (0.628 ± 0.243, Mdn, 0.656, 95% CI [0.520 to 0.736]) was nonsignificant (Wilcoxon signed-rank test, z = 0.70, P = 0.487, two-tailed; n.s.).…”