Facebook Ads for Health Promotion Against Covid-19: An Environmental Medicine Perspective

Abstract

This research aims to provide innovative ideas to disseminate information on environmental medicine during the Covd-19 pandemic via Facebook. The socialization of the environmental medicine informationto the public was hampered during the Covid-19 pandemic. This study provides innovative information dissemination strategies and to increase public awareness and knowledge about environmental medicine. The research method uses literature reviews from various recent studies on the use of social media Facebook for the dissemination of information. The study found that Facebook advertising as a digital platform for the dissemination of environmental medicine during a pandemic to the public is more efficient in terms of time, energy, costs, and a wider target market. This study found innovations, namely the use of Facebook ads as a digital marketing platform for the disseminating of environmental medicine programs to the public during a pandemic. Further studies could combine Facebook Ads with other platforms such as Google Ads, SEO, and TikTok.