Fachlichkeit, Muster und Stil in der beruflichen Kommunikation

Brünner, Gisela

doi:10.1515/9783110820447.254

Cited by 4 publications

(3 citation statements)

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“…This is shown by Atkinson (1999) in an interesting medical setting, namely case presentations by doctors to doctors; he investigates 'the delicate processes whereby medical knowledge is deployed, challenged, warranted and shared ' (1999: 80) and how professional responsibility is 'constructed'; compare also Sarangi and Roberts (1999b). Brünner (1997) analyses quite a different constellation: she observes the evaluation and negotiation of technical competence between expert and client in a computer service centre.…”

Section: Resultsmentioning

confidence: 99%

Conversational Techniques Used in Transferring Knowledge between Medical Experts and Non-experts

Gülich

2003

Discourse Studies

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A B S T R AC T Unlike a great deal of research on expert/non-expert communication, most of which is based on written materials, this article focuses on face-to-face communication. The analysis is based on a large corpus of transcribed recordings of medical seminars in rehabilitation centres and of interviews with chronically ill patients suffering from heart conditions. The focus is on procedures of illustration, which are often combined with reformulation procedures. Four main types are described: metaphors, exemplification, 'scenarios', concretization. Whatever the type of illustration used, participants in face-to-face interaction show a marked preference for procedures which relate abstract medical information to everyday life and experience.After a brief outline of the theoretical approach adopted the analysis proceeds in two steps: first, the emphasis is on techniques employed by the 'experts', then on those used by 'non-experts', i.e. patients. This is followed by an examination of the question how the roles of expert and non-expert are constituted in and by interaction.

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Section: Resultsmentioning

confidence: 99%

Conversational Techniques Used in Transferring Knowledge between Medical Experts and Non-experts

Gülich

2003

Discourse Studies

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“…Damit (Brünner 1997;Bendel 2006Bendel , 2007; Besprechungen (Schwandt 1995;Meier 1995;Müller 1997;Dannerer 1999); Bewerbungsgespräche (Lepschy 1995;Menz 1999;Kern 2000); betriebliche Ausbildung (Brünner 2005;Baßler 1996 Unter den Bedingungen der Konkurrenz muss sich der Verkäufer, um den Tauschwert realisieren zu können, jedoch für den Käufer als konkreten Menschen interessieren -sich in ihn einfühlen, sich mit seinen Wünschen und Bedürfnissen befassen, um passende Gebrauchswertversprechen geben und glaubhaft machen zu können. Solche in der Ökonomie begründeten Grundkonstellationen lassen Doppelbödigkeit der Interaktion und Unsicherheit in der sozialen Beziehung zwischen Verkäufer und Käufer erwarten (Ottomeyer 2003 Da der Initiator der homilëischen Sequenzen meist der Verkäufer ist, liegt offenbar die Annahme zugrunde, dass sie sich günstig auf den Verkaufserfolg auswirken.…”

Section: Ziele Und Methodik Der Analyseunclassified

Linguistische Diskursanalyse und ihre Anwendung auf die Wirtschaftskommunikation

Brünner¹

2009

Diskurs Und Ökonomie

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“…Furthermore, throughout the text, we have seen how the speaker uses some 'illustration procedures' (GÜLICH, 2003;BRÜNNER, 1997) popularised situation, giving further argumentative strength to her speech. The speaker also uses various forms of 'metaphorical language' (metaphor in the narrow sense, as well as comparison and analogy).…”

Section: Logos In El-feki's Ted Talkmentioning

confidence: 99%

<b>New trends in knowledge dissemination: TED Talks

Carlo

2014

Acta Sci. Lang. Cult.

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This paper investigates the key elements of ethos, pathos and logos linguistic strategies as some main features of TED (Technology, Entertainment, Design) Talks, popularizing speeches aiming at Knowledge Dissemination. Through a comparison between the TED Talk 'HIV-How to fight an epidemic of bad laws', by Shereen El-Feki (2012a), and another speech held by the same author at the 2012 Symposia The Global Commission on HIV and the Law, addressed to specialists, the paper analyses TED Talks as an innovative tool of popularization, which breaches the typical triangularisation 'scientist-mediator-audience', bringing scientists directly into contact with their audiences. Drawing upon Aristotle's three pillars of rhetoric, the paper analyses the strategies used to establish the ethos of the speech, by proposing a topic as morally worth of spreading; pathos, by creating a direct contact with the public; and logos, investigated through an analysis of the elements used to recontextualise scientific discourses into popularized speeches. The analysis suggests that TED Talks are a recodification, not a mere translation of texts; they are a means to disseminate knowledge reducing the asymmetry between audiences and scientists.

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Fachlichkeit, Muster und Stil in der beruflichen Kommunikation

Cited by 4 publications

References 0 publications

Conversational Techniques Used in Transferring Knowledge between Medical Experts and Non-experts

Conversational Techniques Used in Transferring Knowledge between Medical Experts and Non-experts

Linguistische Diskursanalyse und ihre Anwendung auf die Wirtschaftskommunikation

<b>New trends in knowledge dissemination: TED Talks

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