Roughness is an important feature in plasmonics. Nanoparticles with a nanoscale surface buckling or with protrusions out of surfaces display higher absorption efficiencies and surface-enhanced Raman scattering activities with respect to smooth surfaces. In this work the effects of the branches and of their electromagnetic coupling on the near-field enhancement are investigated by considering urchins-like silver nanoparticles. The theoretical analysis here reported, performed in the framework of the discrete dipole approximation, shines light on the optical response of these multibranched objects in the near-field regime by varying the spines dimensions and their relative distances. Three important results are obtained: (i) a too large number of protrusions makes them electromagnetically interacting, thus reducing the field enhancement factors; (ii) increasing of the spines radius blue-shifts the resonances and reduces the absorption; (iii) growing the aculei height leads to an important red-shift of the spectra with a large rise of the emitted field intensity. This study demonstrates how by handling the nanourchins shapes and dimensions, the electromagnetic coupling between the branches can be tuned and the field enhancement modulated in a large range until reaching values much larger than those obtainable by smooth surfaces nanoparticles.