As college and university career planning and placement centers prepare for the 21st century, it is crucial they facilitate the career development and planning of their minority students. The changing demographics of our country call for career counselors to be cognizant of additional and non-traditional intervention strategies, assessment techniques and counseling practices. The challenge for career centers at predominately white institutions is to promote and develop the career aspirations of all students, but in particular, visible ethnic and racial minorities who have traditionally underutilized career counseling services.In a study by Burrell and Trombley (1983) it was found that at one predominately white institution, minority students identified career planning as one of the most important student support services available to students. In the National Career Development Association's national survey, Brown, Minor, and Jepsen (1991) reported that of the four racial and ethnic groups investigated, African American respondents indicated a greater need for career planning and information. The survey revealed that African Americans &dquo;more frequently reported needing assistance with making career decisions in the year prior to the survey, taking the only job available, needing assistance in getting occupational information, wanting to see occupational information improved, perceiving discrimination on the job, expecting to leave their current career, and recommending greater focus on career development activities in the schools&dquo; (p. 16). Dunn and Veltman (1989) stated that perceived opportunities, lack of academic preparation, underdeveloped interests and little career