2023
DOI: 10.20885/jsb.vol27.iss2.art1
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Factor analysis of young academician consumption behaviors toward organic food and it’s obstacles

Anas Hidayat,
Tony Wijaya

Abstract: Purpose – This research aimed to explore environmentally friendly behaviors toward organic food consumption among the young academicians dominant in the higher education environment. This study also aims to explore the obstacles in consuming organic food qualitatively. Design/methodology/approach – This research uses mix methods by combining two analytical methods. The population was academicians consuming organic food in Indonesia. This research employed the purposive sampling technique. The criteria used in … Show more

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