Factor Influence Industry to Adopting Islamic Banking

Abstract

The purpose of this research is to ensure the factors that influence industrial behavior in adopting Islamic banking services. The approach used in this research is quantitative with a questionnaire as a method of data collection. Respondents in this study are halal industries. To analyze the data obtained from the questionnaire, exploration factor analysis techniques are used. This technique aims to determine new constructs based on an untested theory of a new location. The theoretical basis used in this research is The MINDSPACE framework concept. The results of this analysis found that based on The MINDSPACE framework concept there are eight constructs of factors that can influence the industries in adopting Islamic banking services, namely image, cost, norms, trust, promotion, commitment, knowledge, and ego. Based on the results of this analysis is expected to be useful for the Islamic financial industry in determining the appropriate marketing strategy.