Factores antecedentes de los encuadres de juego estratégico y temático en la cobertura de campañas electorales locales en el contexto mexicano

Abstract

Factores antecedentes de los encuadres de juego estratégico y temático en la cobertura de campañas electorales locales en el contexto mexicano Antecedents of strategic game and issue framing of local electoral campaigns in the Mexican context

El framing sobre la pandemia de Covid-19 y sus factores indicadores organizacionales

“…For example, exposure to information about Covid-19 in social media was positively associated with a greater probability of individuals having erroneous appraisals of the disease, while exposure to traditional media coverage was negatively associated (Bridgman et al, 2020). The formats and language used in the production of news content, as well as the particularities of the historicalstructural conditions of the medium, can produce differences in the frames used in the news coverage of different media sectors (Rodelo, 2020). Specifically, in separate media systems, newspapers have been characterized as media with greater tendencies toward political parallelism, while commercial television has been primarily described until recent years as seeking to a greater extent to attract a broad sector of audiences -that is, as a catch-all medium (Hallin & Mancini, 2004).…”

“…There is evidence that shows that the traits of the protagonists of the news items influence media contents. For example, in an analysis of electoral coverage, having a male protagonist of the story was a factor that significantly predicted the use of thematic framing, which addresses the proposals of the candidates and social problems (Rodelo, 2020). The main actor in the news story is usually also a source of information, an important framing element because it influences the definition of the problem within the stories (Coleman, 1995).…”