The development of geographic information systems has grown significantly over the past decade. Simultaneously, the concept of smart cities based on the management of large volumes of data has also spread worldwide. The digital twin concept has recently been incorporated into the technological domain of urban management. However, currently, phases such as technological integration, standardization, data and process interconnection, the development of tools and utilities, professional training, and the application of digital urban development in real-world situations are converging. This paper presents the experience developed on a university campus, detailing each of the phases carried out from the initial design to a fully operational pilot phase model. The article highlights the importance of certain aspects to consider in each phase, demonstrating that there are barriers and limitations and at the same time, great strengths and opportunities in applying the digital twin model in urban management, considering aspects such as mobility, accessibility, energy management, and involving students and university administrators in the process.