Factors affecting acceptance of the internet as a marketing intelligence tool among sales staff

Foroutan, Neda; Esfidani, Mohammad Rahim

doi:10.1504/ijecrm.2018.090206

IJECRM

2018

DOI: 10.1504/ijecrm.2018.090206

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Factors affecting acceptance of the internet as a marketing intelligence tool among sales staff

Neda Foroutan

Mohammad Rahim Esfidani

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2024

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A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business

Rosário

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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Marketing intelligence, or market intelligence, refers to gathering and analyzing information about the market, customers, competitors, and other relevant factors to make informed business decisions. Market intelligence helps businesses spot emerging trends, untapped markets, and potential business opportunities. When considering expansion into new geographic areas or market segments, marketing intelligence can provide valuable information about the potential demand, competition, and market conditions. This data helps businesses make informed decisions and reduce risks associated with expansion. Marketing intelligence provides valuable insights that inform long-term strategic planning. Businesses can develop data-driven strategies that align with market trends and customer demands, ensuring sustainable growth and profitability. Based on the above, it is intended to systematically review the bibliometric literature on how marketing intelligence can leverage business using the Scopus database by analyzing 96 academic and/or scientific documents.

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A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business

Rosário

2024

Advances in Marketing, Customer Relationship Management, and E-Services

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Factors affecting acceptance of the internet as a marketing intelligence tool among sales staff

Cited by 1 publication

References 0 publications

A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business

A Literature Review of Marketing Intelligence and Its Theoretical Implication for Leveraging Business

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