BackgroundGeophagy is a common practice among women of childbearing age across the globe associated with detrimental health effects.ObjectiveThe study aimed at ascertaining the views and uses of geophagy among women of childbearing age in Tshwane District, Gauteng Province.MethodsAn exploratory qualitative study was conducted among women of childbearing age consulting the reproductive healthcare units in Tshwane District. Focus group discussions and in-depth interviews were conducted in the public healthcare facilities.ResultsThe study findings indicate that women of childbearing age lack proper understanding of the dangers associated with the practice of geophagy. Many participants perceived geophagy as a practice that is socially acceptable and harmless, that is mostly practised by pregnant women. It was further revealed that geophagy is practised by people who have iron deficiency anaemia and those who are addicted to feed their cravings.ConclusionA conclusion has been made that the practice of geophagy is accelerated by addiction and cravings, pregnancy, social acceptability and accessibility, boredom, fun and entertainment. Influence from family members and peer pressure play a significant role when it comes to the practice of geophagy.