2023
DOI: 10.24857/rgsa.v17n10-033
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Factors Affecting Behavioral Intention of Tourists to Travel into Local Destinations in Rayong Province, Thailand

Sujira Vuthisopon,
Fernando Sampaio,
Chutimant Boonnual

Abstract: Purpose: This study aims to explore the factors affecting behavioral intention of tourists to travel into local destinations in Rayong Province, Thailand and to examine destination personality, tourist connection with destination, and tourists’ behavioral intention to visit the local tourist attractions in Rayong province. In addition, the study explored on the influences from the self-brand connection as the transmission factor from destination personality to the behavioral intention for visitation.   Theoret… Show more

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Cited by 9 publications
(1 citation statement)
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“…The five hierarchical levels are: physical needs, corresponding to the tourist's most basic needs, such as food and rest, the need for security, the needs for belonging, the needs for esteem, including the tourist's need to be recognized, valued by others, as well as the need to have positive self-esteem, and finally, the needs for self-actualization, which are related to the tourist's need to develop their potential and achieve personal goals, such as learning about different cultures, expanding their knowledge, starting tourist businesses, among others. Conversely, the destination's personality and its association with its self-brand exert a substantial impact on tourists' motivations to visit the destination (Vuthisopon, 2023). Chinese culture places high value on family, friendship, and respect for elders, which can influence how Chinese tourists plan their trips and behave (Guang, 2013).…”
Section: Explorando Las Motivaciones De Los Mochileros Chinos Que Via...mentioning
confidence: 99%
“…The five hierarchical levels are: physical needs, corresponding to the tourist's most basic needs, such as food and rest, the need for security, the needs for belonging, the needs for esteem, including the tourist's need to be recognized, valued by others, as well as the need to have positive self-esteem, and finally, the needs for self-actualization, which are related to the tourist's need to develop their potential and achieve personal goals, such as learning about different cultures, expanding their knowledge, starting tourist businesses, among others. Conversely, the destination's personality and its association with its self-brand exert a substantial impact on tourists' motivations to visit the destination (Vuthisopon, 2023). Chinese culture places high value on family, friendship, and respect for elders, which can influence how Chinese tourists plan their trips and behave (Guang, 2013).…”
Section: Explorando Las Motivaciones De Los Mochileros Chinos Que Via...mentioning
confidence: 99%