“…The five hierarchical levels are: physical needs, corresponding to the tourist's most basic needs, such as food and rest, the need for security, the needs for belonging, the needs for esteem, including the tourist's need to be recognized, valued by others, as well as the need to have positive self-esteem, and finally, the needs for self-actualization, which are related to the tourist's need to develop their potential and achieve personal goals, such as learning about different cultures, expanding their knowledge, starting tourist businesses, among others. Conversely, the destination's personality and its association with its self-brand exert a substantial impact on tourists' motivations to visit the destination (Vuthisopon, 2023). Chinese culture places high value on family, friendship, and respect for elders, which can influence how Chinese tourists plan their trips and behave (Guang, 2013).…”