“…The present study has used a dominant view of the adoption and implementation of ERP through the usage of UTAUT in an open innovation context [49,50], via linking an outsider in and an insider out [45]. Despite earlier studies on adoption and implementation of technology used a number of theories such as the theory of planned behavior, the theory of reason action, technology acceptance model, diffusion of innovation, and learning theories, etc., they are seemed, now, that those have less capability in explaining the intention and the actual use of ERP [49,51]. Keeping abreast of those changes with technology, buyers, and service providers in a boundary-less open innovation context, Venkatesh, Morris, Davis and Davis [41] and Venkatesh et al [52] advocated that an integrated theory replacing those fragmented theories (previously used eight key theories), which could better explain how human and society impact adoption and implementation of technology [44,47,53,54].…”