Factors affecting consumer purchases of natural foods: Prioritizing health consciousness and environmental sustainability
Subhajit Pahari,
Debarun Chakraborty,
Aruna Polisetty
et al.
Abstract:To date, there are still limited studies that have devoted their attention to the customers' demand for natural food products. Notwithstanding, to the best of the authors' knowledge, there are no articles that integrate the theory of consumption values with the stimuli‐organism‐behavior‐consequence framework, to explore the intricate connections between consumption values, purchase intentions, and actual buying behaviors of natural food products. Primary data were gathered from 793 survey respondents, and a co… Show more
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