“…Many studies have identified the critical factors driving the way consumers choose their eating establishment when eating out. These are food quality, food hygiene and safety, taste, cleanliness, staff behavior, location, reputation, and price [ 9 , 10 , 11 , 12 , 13 , 14 , 15 , 16 ]. However, so far, few studies have examined how consumers go about evaluating the safety level of meals that they eat outside the home.…”