2013
DOI: 10.1080/15378020.2013.782243
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Factors Affecting Consumers' Eating-Out Choices in India: Implications for the Restaurant Industry

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Cited by 32 publications
(21 citation statements)
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“…However, among young Polish consumers, price did not play such a large role in the choice of places to eat out at as in other countries, which may indicate their improved economic circumstances. In addition, many studies showed that the relative importance of the factors changed, mainly depending on the consumer’s age, income, education, and occupation [ 9 , 11 , 14 , 18 ].…”
Section: Discussionmentioning
confidence: 99%
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“…However, among young Polish consumers, price did not play such a large role in the choice of places to eat out at as in other countries, which may indicate their improved economic circumstances. In addition, many studies showed that the relative importance of the factors changed, mainly depending on the consumer’s age, income, education, and occupation [ 9 , 11 , 14 , 18 ].…”
Section: Discussionmentioning
confidence: 99%
“…Many studies have identified the critical factors driving the way consumers choose their eating establishment when eating out. These are food quality, food hygiene and safety, taste, cleanliness, staff behavior, location, reputation, and price [ 9 , 10 , 11 , 12 , 13 , 14 , 15 , 16 ]. However, so far, few studies have examined how consumers go about evaluating the safety level of meals that they eat outside the home.…”
Section: Introductionmentioning
confidence: 99%
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“…With US fast food companies growing in developing countries like India, reaching Western obesity trends is becoming a risk (Daniel et al, 2011). Among Asia-Pacific countries (28 countries total), Ali and Nath (2013) found that India ranks tenth for the most regular fast food consumption, seventh place out of ten for weekly fast food intake, and tenth place for being the most frequent fast food patrons worldwide. Over 70% of Indian consumers in one online survey reported that they ate food from to-go eateries at least once a month, if not more often.…”
Section: Review Of Glocalization Theorymentioning
confidence: 99%
“…This paper begins with a review of glocalization theory followed by a brief history of fast food in India. With household sizes decreasing, women entering the workplace, and wealth becoming more attainable, 70% of Indian consumers are ordering take-out food at least once a month (Ali and Nath, 2013). After discussing the emergence of Subway around the globe, this paper delves into the heart of this analysis: the glocalization of Subway in India.…”
Section: Introductionmentioning
confidence: 99%