2021
DOI: 10.18326/muqtasid.v12i2.119-128
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Factors Affecting Customer Loyalty of Islamic Bank in Sumbawa City, Indonesia

Abstract: This study aims to examine the factors affecting customer loyalty in Sumbawa city, Nusa Tenggara Barat province, Indonesia. This province become the driving factor of the Islamic bank market because it is dominated by 97% Muslims. Meanwhile, the independent factors include profit sharing, service quality, transparency, and trust. Data were collected using a questionnaire and analyzed using multiple regression methods. The results showed that service quality, transparency, and trust positively affect the customer … Show more

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