Factors Affecting e-Commerce Adoption on Micro, Small and Medium Enterprises in Medan City

Nurlinda,; Wardayani,; Muda, Iskandar

doi:10.5220/0010072313011311

Cited by 3 publications

(7 citation statements)

References 0 publications

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“…The analysis of the relationship between the Technology Readiness variable and Attitude towards utilizing e-commerce indicates a positive correlation, however, this correlation is not statistically significant in terms of its impact on e-commerce adoption. This conclusion contradicts the results of [24], [25], [34], who discovered a favorable and substantial impact of technical readiness on ecommerce adoption. The findings from Table 3 indicate that the impact of the perceived ease of use factor on Attitude towards utilizing e-commerce is not statistically significant, as reported by [24].…”

Section: 867contrasting

confidence: 80%

“…However, this relationship was found to be statistically insignificant. The outcome aligns with the conclusions drawn by [34], but diverges from the findings of [33]. [33] emphasizes that organizational readiness is closely associated with technology readiness, highlighting the significance of factors such as SME owner's readiness, level of innovation, experience, and IT insight in influencing ecommerce adoption.…”

Section: 867supporting

confidence: 59%

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Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Nugroho Himawan,

Djuwaini,

Darmawan Putra

2024

International Journal of Science, Technology & Management

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In recent years, e-commerce has emerged as one of the most rapidly expanding commercial trends. This trend is propelled by the growing prevalence of internet access and the widespread adoption of smartphones in society. Small and medium-sized enterprises (SMEs) play a significant role in the Indonesian economy. The transformation of SMEs must continue to be strengthened through optimizing the use of digital technology so that it can attract benefits for marketing activities and product sales. digital marketing is the most chosen area to start. The challenge is that as many as 30.9% of SMEs still experience difficulties in digital adoption. The objective of this study is to examine the determinants that impact the implementation of electronic commerce by small and medium-sized enterprises in Bogor Regency. This study used an online survey methodology, with a sample size of 170 small and medium-sized enterprises (SMEs) located in Bogor Regency. Data processing was conducted utilizing spreadsheet apps and SmartPLS. The findings indicated that perceived utility, external influences, and attitude towards adopting e-commerce are influential and statistically significant factors in promoting e-commerce adoption. Regarding the perceived ease of use, the attitude towards adopting e-commerce is not influenced by technical readiness and organizational readiness. This research has several implications for small and medium-sized enterprises (SMEs), government entities, and e-commerce administrators. This research demonstrates the imperative for SMEs to enhance their knowledge and skills in utilizing e-commerce, while also enhancing their organizational governance and receptiveness to change, particularly at the top management level. The government requires consistency in offering support to small and medium enterprises (SMEs) in their use of e-commerce, including training, financial aid, and innovation.

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Section: 867contrasting

confidence: 80%

Section: 867supporting

confidence: 59%

Adoption Of E-Commerce In Small And Medium-Sized Enterprises In Bogor District

Nugroho Himawan,

Djuwaini,

Darmawan Putra

2024

International Journal of Science, Technology & Management

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“…Establishing a growth-oriented environment and allocating adequate resources for the integration of new technologies require crucial support from senior management. Previous research has consistently shown that the approval and endorsement from top-level executives are paramount in the successful implementation of new technologies within organizations [10]. Therefore, we can propose the second hypothesis based on this finding: H2: Organizational construct has a significant impact on adoption of social media by SMEs.…”

Section: Organizational Constructmentioning

confidence: 87%

“…Competitive pressure refers to the level of competition present in a specific industry [10]. Various factors, such as globalization, advancements in technology, and the rapid dissemination of new technologies, can impact this [12] In industries with a higher number of companies, organizations frequently prioritize innovation.…”

Section: Environmental Constructmentioning

confidence: 99%

Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling

Kumar,

Mishra

2024

J. Econ. Manage. Trade.

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Social media technology plays a crucial role in boosting productivity and competitiveness within various industries. It has made a substantial impact on the growth and vitality of small and medium-sized enterprises (SMEs) in the global economy. Through the utilization of social media technologies, SMEs can efficiently reach markets and interact with stakeholders while keeping costs to a minimum. As a result, the purpose of this study is to investigate the factors that influence SMEs' adoption of social media and the subsequent impact on their performance. The research team conducted a comprehensive study on the difficulties encountered by Small and Medium Enterprises (SMEs), considering various aspects such as technology, organization, and the environment. To gather data for the investigation, a survey with predefined answer options was administered. By adopting a quantitative methodology, the researchers analyzed 395 responses using structural equation modelling from industries such as Pharmaceutical, Automobile parts components, Electronics, IT solution Provider, Logistics, Financials, Khadi, Ceramics and glass product in Jharkhand. The results suggest that social media is becoming increasingly important for SMEs. By focusing on studying the innovative use of social media, managers and decision-makers in SMEs can improve their performance. However, Business performance refers to how well an organization achieves its goals and objective, typically measured through Sales, Brand Awareness and Customer Relationship. Additionally, incorporating social media into their operations acts as a positive mediator between technology, organization, environment, and SME performance. This research also highlights the advantages of using social media for organizations and provides insights into the motivations behind investing in this digital platform. It will help SME owner/Manager to improve marketing practices via social media adoption.

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“…The results of several studies have found that there is an effect of technology on the performance of MSMEs [8], and through the adoption of e-commerce technology also affects the performance of MSMEs [9]. Another study found the effect of online marketing strategies on increasing MSME profits [10].…”

Section: Introductionmentioning

confidence: 99%