Factors Affecting Furniture Purchase in Pakistan

Qureshi, Muhammad Fazal Hussain; Kamran, Asif; Khan, M. Ahad Hayat; Desai, Mohammad Ahmed

doi:10.1007/978-3-030-49829-0_3

Proceedings of the Fourteenth International Conference on Management Science and Engineering Management

2020

DOI: 10.1007/978-3-030-49829-0_3

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Factors Affecting Furniture Purchase in Pakistan

Muhammad Fazal Hussain Qureshi

Asif Kamran

M. Ahad Hayat Khan

et al.

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2024

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“…a significant effect on repurchase decisions. According to(Qureshi et al, 2020) price, product quality, brand loyalty can influence customer buying interest. According to research (Akbar & Nurcholis, 2020) location and product quality have a positive and significant effect on consumer repurchase interest, while the price variable has a negative and significant effect on consumer purchase interest.…”

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The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

Rut Winasis,

Sabar

2024

IJMRA

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The progress of the Indonesian interior world is growing rapidly following current trends. Consumers tend to look for furniture with a simple, clean and functional style. One material that is often used for furniture is solid surface material. Solid surface can be combined with wood, iron, rattan and other materials. Considering the increasing number of solid surface manufacturers in Indonesia, competition in the solid surface industry is becoming tight. It requires strong repurchase interest from consumers to survive in the solid surface industry. This research was conducted to analyze the factors that influence solid surface consumers repurchase interest using PLS-SEM. The population of this research is consumers of solid surface performnite. The results of this research are that product quality, price perception, product variety have a significant effect on consumer satisfaction. Product quality, price perception, product variety have a significant effect on repurchase intention. Consumer satisfaction partially mediates the relationship between product quality, price perception, product variety and repurchase intention.

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mentioning

confidence: 99%

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

Rut Winasis,

Sabar

2024

IJMRA

View full text Add to dashboard Cite

show abstract

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Factors Affecting Furniture Purchase in Pakistan

Cited by 1 publication

References 17 publications

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

The Influence of Product Quality, Price Perception and Product Variety on Consumer Repurchase Intentions with Consumer Satisfaction as a Mediating Variable (Study pn Solid Surface Performnite Products)

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