Factors Affecting Green Purchase Behaviors for Small and Medium Enterprises (SMEs) in Uganda

Abstract

This study examines the environmentally conscious purchasing patterns of small and medium-sized enterprises (SMEs) in Uganda through several approaches. This research offers a critical analysis of the definition and significance of the term, emphasizing the worldwide importance and relevance of environmentally conscious consumption to small and medium-sized enterprises in Uganda. This study examines the viability of Uganda's SMEs in terms of sustainability. The study found that economic, environmental, regulatory, and customer variables influence small and medium-sized enterprises' green purchasing. This study employs the ideas of planned behavior and the diffusion of innovation to predict these acts. The study acknowledges the limitations in its sample size and data-gathering methods despite conducting a thorough examination. Finally, considering the limitations imposed by SME constraints, the study suggests conducting further research on green procurement and learning from the experiences and insights gained.