Factors Affecting Intention to Use Security Functions in SNS

Submitted：July 22, 2014 1 st Revision：November 28, 2014 Accepted：December 1, 2014 * 세종대학교 컴퓨터공학과 교수 With the evolution of Internet technologies and the increasing variety of Internet devices, advertisements in various web services have also expanded. Interactive web services often go hand in hand with effective advertisements for a business model. We estimated statistical parameters of the interactive web server for service monitoring and advertisement-effect. In the web pages, we integrated the plugins of social networking services (SNSs) (e.g. Facebook, Twitter) and an advertisement scheme (e.g. Google AdSense) that regards social name-directory contents.Empirical data analysis and statistical results are presented with the implementation of estimations of parameters (e.g. utilization-level and serviceability) and advertisements in a social networking name-directory service (http:// ktrip.net or http://한국.net). We found that estimated parameters were applicable to service monitoring of web-server as well as to synthesis of advertisement-effect in our social-web name-directory service.

Section: Advertisements and Discussionmentioning

confidence: 99%

Empirical Data Analysis of a Social Network Name-Directory Service with Advertisements

Kim¹

2014

A Study on the Social Commerce in Smartphone Environment

Ahn¹,

Lee²

2015

As the applications of smartphones are being applied in widespread areas, social commerces in the smartphone environment have entered a new chapter. The applications of social commerces on smartphones are widely used, which has increased the market share of social commerces exponentially. Thus, we tried to find out factors which may affect the user acceptance of social commerces in the smartphone environment. We develop a research model to examine how social commerces in the smartphone environment are accepted by users based on the academic factors-switch costs, trend-seeking tendency, richness in media. The theoretical model is validated through an survey of social commerce users in the smartphone environment from the undergraduates and the graduates in Seoul, Korea. The structural equation analysis is conducted based on the partial least square (PLS) approach. The results reveal that the switch cost will have positive mediating influences to the intention to use social commerce in the smartphone environment. We also find that the perceived usefulness of the smartphone is affected by the media richness. The results also suggest that the trend-seeking tendency has no influences to the users of social commerces in the smartphone environment. Also, theoretical and practical implications are discussed. The findings are believed to increase our understanding an interesting mobile phenomenon, as well as making contributions.

A Study on the Successful Adoption of IoT Services : Focused on iBeacon and Nearby

Kim¹,

Choi²,

Choi³

2015

The results shows that central route has more significant impacts on perceived usefulness than peripheral route and CFIP (Concern for Information Privacy) weaken the relationship of acceptance intention and perceived usefulness.Our findings indicate some meaningful implications in the acceptance research of IOT services. First, we noted that the easy of use significantly affects the adoption of location-based IoT service. Furthermore, it is important to build the secured mechanism of privacy protection to adopt of location-based IoT service. Second, we tried to attempt the newly integrated approach to technical acceptance using UTAUT's variables and ELM by Petty and Cacioppo (1986).Finally this research empirically analyzed the adoption case of location-based IoT service which is not well-known yet within our country.