Factors Affecting Job Satisfaction among the Family Business Employees in Eastern China: A Case Study of the Qingdao Hengxing Group, Shandong Province

Abstract

Brain drain has become a key issue in a family business' survival and development. This study aimed to explore the factors influencing employee satisfaction in family enterprises and to provide suggestions for their management. Based on the Two-factor Theory, the study used 200 employees of the Qingdao Hengxing group as the research group. A questionnaire was used to survey and collect the employees' views on the identity and behavior of the group's family business. The results of this study show that family businesses should be open to employees, clearly introduce their family business nature to employees, and improve employees' identification with the company. On the other hand, as a family enterprise, the company should ensure that employees are treated equally and avoid the phenomenon of "cronyism" and "nepotism" in the company's selection process and employment.