2016
DOI: 10.1504/ijmc.2016.076285
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Factors affecting mobile application usage: exploring the roles of gender, age, and application types from behaviour log data

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Cited by 22 publications
(18 citation statements)
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“…They found no gender differences regarding the volume of app downloads but there is a need to understand users' intention to use recommended apps and how to tailor recommendations to different user needs. Hwang et al (2016) investigated modifying variables of gender and age through user experience and log data. The age variable was significant in the amount of use of social networking apps (younger users usages were higher than older users) whereas gender was not significant.…”
Section: The Literaturementioning
confidence: 99%
See 1 more Smart Citation
“…They found no gender differences regarding the volume of app downloads but there is a need to understand users' intention to use recommended apps and how to tailor recommendations to different user needs. Hwang et al (2016) investigated modifying variables of gender and age through user experience and log data. The age variable was significant in the amount of use of social networking apps (younger users usages were higher than older users) whereas gender was not significant.…”
Section: The Literaturementioning
confidence: 99%
“…Almost 30% of the apps available in the app stores are for games and entertainment. Social networking app usage is moderated by gender and age (Fang and Fang, 2016;Hwang et al, 2016).…”
Section: The Literaturementioning
confidence: 99%
“…M-commerce is born out of the explosive development of cell phone, and it has the potential of allowing customers to access the internet anywhere, anytime for M-commerce business. Hence, the issues related to consumer's decision-making on M-commerce have important implications for M-commerce service providers and for academic researchers (Choi et al, 2008;Chong, 2013a;Lin, Paragas and Bautista, 2016;Hwang et al, 2016).…”
Section: Introductionmentioning
confidence: 99%
“…Men are generally assumed to adopt technology faster than women, but this applies only in the early phase of the adoption of the technology. Several authors have documented small gender differences in the ability and willingness to use smart navigation technologies (Hwang, K.H. et al 2016;Silber-Varod, V. et al 2019;Ženka, J. et al 2021).…”
Section: Gender Age Education and Their Effects On Technology Acceptancementioning
confidence: 99%
“…Older women place more emphasis on facilitating conditions and effort expectancy (ease of consumer's use of the technology) when adopting a new technology, especially in the early stages of adoption. They are more determined to use these technologies when they become aware that these technologies will make their lives easier (Hwang, K.H. et al 2016).…”
Section: Gender Age Education and Their Effects On Technology Acceptancementioning
confidence: 99%