A disturbing trend in student enrollment is facing many fisheries, wildlife, and other natural resources–related disciplines. Although there has been a steady increase in the number of students entering science, technology, engineering, and mathematics (STEM) fields since the 1970s, fewer students are opting to pursue natural resources degrees. The first‐year experience is critical to student persistence, so we conducted a pilot study to better understand why students entering a fisheries and wildlife program as freshmen persisted in the major. Specific findings include the importance of small class sizes, empathetic instructors, and being socially integrated into the program (i.e., creating a strong sense of community). Students appreciated courses and experiences that engaged them in hands‐on learning activities where they could apply theoretical knowledge in practical situations, further allowing them to develop personal and professional relevancy. While many students expressed discontent with pre‐requisite courses and their rigor or perceived lack of relevancy, this was not identified as a source of attrition. While the lack of full‐time, permanent employment available to natural resource graduates was perceived as a challenge, students understood this dynamic and recognized that they would likely need to secure multiple temporary positions before obtaining a permanent job. This recognition appears to be borne of a passion for the outdoors rather than a desire to develop a career. This study has the potential to inform natural resource programs on techniques to attract, retain, and educate undergraduate students.