2023
DOI: 10.1371/journal.pone.0281527
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Factors affecting repurchase intention of organic food among generation Z (Evidence from developing economy)

Abstract: Organic food has gained much importance due to consumers’ rising environmental and health concerns. Purchase intention of organic food has been explored widely, but the repurchase intention of organic food has gained little attention among researchers. So, it has become important to explore repurchase intention among generation Z; a generation considered more educated and aware of rising environmental concerns. Generation Z is more tech-savvy and brand conscious, so its impact on repurchase intention through c… Show more

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Cited by 5 publications
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“…Shopee is one of the electronic commercial sites from Singapore and is well known in Indonesia especially for women in Indonesia [4]. Although Shopee is a popular e-commerce in Indonesia with significant sales increment of 29% in 2022 compared to a year before; Shopee's parent company, Sea Group, was experiencing 115% lost in the second Quarter in 2022 [5]. It was caused by the significant increase of cost of revenue as well as the increasing expense in logistics due to the significant increasing of incoming orders [6].…”
Section: Introductionmentioning
confidence: 99%
“…Shopee is one of the electronic commercial sites from Singapore and is well known in Indonesia especially for women in Indonesia [4]. Although Shopee is a popular e-commerce in Indonesia with significant sales increment of 29% in 2022 compared to a year before; Shopee's parent company, Sea Group, was experiencing 115% lost in the second Quarter in 2022 [5]. It was caused by the significant increase of cost of revenue as well as the increasing expense in logistics due to the significant increasing of incoming orders [6].…”
Section: Introductionmentioning
confidence: 99%