“…Keywords music streaming applications, personal information management, privacy, personalization was investigated in past studies (Fogel & Nehmad, 2009;Hoy & Milne, 2010;Milne, Rohm, & Bahl, 2004;Paine, Reips, Steiger, Joinson, & Buchanan, 2007;Taddicken, 2014;Weinberger & Bohnik, 2018;Weinberger, Bouhnik, & Zhitomirsky-Geffet, 2017;Wills & Zeljkovic, 2011), some of which focused specifically on the tradeoff between online personalization and online privacy protection (e.g., Weinberger & Bouhnik, 2018). Many of the studies showed that users are concerned with their online privacy and wish to protect it (e.g., Paine et al, 2007;Wills & Zeljkovic, 2010).…”