Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework

Jain, Sheetal

doi:10.1080/08961530.2018.1498758

Cited by 79 publications

(76 citation statements)

References 99 publications

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“…Monsume et al (2004) confirmed that attitude toward online shopping and intention to shop online is significantly related to each other. Various studies in the past have revealed significant relationship between attitude and luxury purchase intention (Jain, 2018a;Bian and Forsythe, 2012;Zhang and Kim, 2013 Proposed framework for the study found positive correlation between Indian consumers' attitude and their intention to purchase luxury fashion goods Sanyal et al, 2014). Therefore, in this study we examine the role of attitude as a mediator between antecedent factors (namely, perceived usefulness, perceived ease of use, perceived enjoyment, perceived risk, price consciousness and web atmospherics) and online luxury purchase intention.…”

Section: Attitude (Att)mentioning

confidence: 96%

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Jain¹

2021

JFMM

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PurposeRecently, internet has turned out to be the fastest growing channel for luxury sales. Surprisingly, very few studies have focused on understanding the major drivers behind online luxury goods consumption, particularly in the emerging market context. Therefore, the key objectives of this study are to, first, develop a framework to understand factors affecting consumers' intention to purchase luxury fashion goods online. Second, measure the moderating effect of perceived risk and web atmospherics on the relationship between attitude toward buying luxury fashion goods online and online luxury purchase intention.Design/methodology/approachData were collected through structured questionnaires from a sample of 250 luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS.FindingsStudy findings indicate that perceived usefulness, perceived ease of use, perceived enjoyment and price consciousness have a direct as well as an indirect relationship via attitude on online luxury purchase intention. The results also revealed that web atmospherics moderate the relationship between attitude toward buying luxury fashion goods online and online luxury purchase intention.Originality/valueThis is one of the first studies that explores the moderating role of perceived risk and web atmospherics in the context of luxury market. It will help luxury marketers to develop appropriate strategies for selling luxury goods online in emerging markets like India.

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Section: Attitude (Att)mentioning

confidence: 96%

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Jain¹

2021

JFMM

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“…Whereas, subjective norm denotes to “an individual's perception that most people who are significant to him or her think he or she should or should not perform the behavior in question” (Fishbein and Ajzen, 1975, p. 302). TRA has been used in numerous consumer behavior studies to provide deep understanding of both personal and interpersonal factors (Ling, 2009; Jain, 2018).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Role of conspicuous value in luxury purchase intention

Jain¹

2020

MIP

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PurposeGeneration Y consumers are the key drivers for luxury market growth in the future. Yet, very few studies have been performed to understand Gen Y consumers' luxury consumption behavior, mainly in context of emerging markets like India. The main objectives of this study are first, to develop a conceptual framework which integrates the role of key variables that influence Gen Y consumers' purchase intention for luxury goods. Second, to analyze the mediating effect of attitude and subjective norm on the relationship between conspicuous value and luxury purchase intention.Design/methodology/approachData were collected through structured questionnaires from a sample of 215 Gen Y luxury fashion consumers in India. Collected data were analyzed through confirmatory factor analysis (CFA) and Hayes Process macro in SPSS.FindingsThe findings revealed that attitude and subjective norm partially mediated the relationship between conspicuous value and luxury purchase intention. The findings also demonstrated that mediation effect significantly differs between consumers with low and high need for status as well as consumers with low and high need for uniqueness.Originality/valueThis is the first study performed to understand the mediating and moderating effect of various contextual variables (namely, attitude, subjective norm, uniqueness value and status value) on the association between conspicuous value and luxury purchase intention. This study will have important implications for both academicians and practitioners.

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“…There is a requirement to alter customers' attitudes from quantity to quality (Vehmas et al, 2018). Digital platforms can be used aggressively to reach out to customers (Jain, 2018). Opinion leaders and influencers can be hired to promote sustainable brands.…”

Section: Discussionmentioning

confidence: 99%

The anatomy of circular economy transition in the fashion industry

Mishra

Jain

Malhotra

2020

SRJ

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Purpose Unsustainable fashion consumption and wasteful practices have recently garnered attention in practice and academia; however, research in this field is limited. This study is based upon an extensive review of the literature and aims to fill this gap by providing an in-depth understanding of various drivers and actors operating in the closed-loop fashion value chain. The purpose of this study is to develop a framework of transformation from the linear economy (LE) to the circular economy (CE) for the fashion industry based on “transition theory.” Design/methodology/approach This study is conducted in two phases. In Phase 1, a bibliographic compilation on the given subject is done. In Phase 2, data about the case company is collected through trade media and semi-structured interviews with the founder and the designers. Findings The study found that key drivers for the closed-loop fashion value chain are collaboration with partners, innovation, waste management system, customer connect and changing utilization patterns. Based on the extensive literature review and analysis of the case study, it can be concluded that to incorporate CE principles, namely, reduce, repair, reuse and recycle into current business models, redefining existing value propositions and transforming various business model elements is essential. Practical implications A three-level (discrete level, aggregator level and the peripheral level) framework is developed that can help the fashion industry in transition from LE to CE. This study will help fashion houses to understand how they can work in tandem with various stakeholders to develop sustainable business models. Originality/value This paper contributes to research by advancing the understanding of how to further develop and redesign an innovative business model framework for the circular fashion value chain. A three-level framework is developed that can be used for transition from LE to CE, especially in the fashion industry. This study is one of the first research that has tried to analyze the Indian case company for CE practices in fashion.

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Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework

Cited by 79 publications

References 99 publications

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention

Role of conspicuous value in luxury purchase intention

The anatomy of circular economy transition in the fashion industry

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