Factors affecting tablet computer users' intention to purchase mobile applications

Lee, Sang‐Won; Park, Euna; Cho, Moonhee; Jin, Bumsub

doi:10.2224/sbp.6525

Cited by 8 publications

(3 citation statements)

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“…According to this result the users think it is important that others believe they should use online shopping, which it means that their behavioural intention is affected by the way that others see or evaluate them as a consequence of using online shopping. This result comes in agreement with the results of [65][66][67][68] Who found that social influence is an important element in explaining users' intention to use online shopping. Consequently, an awareness programs should be conducted about the benefits of electronic commerce in general and especially about electronic purchasing.…”

Section: Discussionsupporting

confidence: 91%

Transformation to electronic purchasing: an empirical investigation

Alraja¹,

Kashoob²

2019

TELKOMNIKA

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The main objective of this study is to determine the factors influence consumers in Oman to switch from in-store to electronic purchasing. Therefore, four constructs (perceived ease of use (PEU), perceived usefulness (PU), facilitating conditions (FC), and social influence (SI)) have been employed in this study which are adopted through the integration between UTUAT and TAM models. The respondent in this study were students from Sultan Qaboos University and Dhofar University, 537 cases have been analysed. Exploratory, confirmatory, and structural equation modelling techniques have been employed in this research using SPSS 25, AMOS 25 software.The study revealed that (PU), (FC), and (SI) have a positive and significant influence on the consumers' behavioural intention in Oman to switch into electronic purchasing. While, the findings demonstrated that there is no significant effect by (PEU) on the consumers' behavioural intention to transform from traditional to electronic purchasing.The study provides business and consumers, a good interpretation about the factors influence the transformation to e-purchasing. In addition, this paper encourages companies to shift to interaction e-purchasing portals which help businesses to target different marketplace inside and outside of country to increase sell ratio to sustain their business. However, up to the researchers' knowledge this study considered to be among the first studies which provide another clearer view of e-purchasing in Oman by incorporating selected factors from two different theories. i.e. incorporating two factors related to the use of technology with other two variables about the required technical resources, and the social effect on individuals to use new technology, thereby being unique and original.

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Section: Discussionsupporting

confidence: 91%

Transformation to electronic purchasing: an empirical investigation

Alraja¹,

Kashoob²

2019

TELKOMNIKA

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“…Using this logic, it can be proposed that 'PE' is positively related to 'BI' to use a smartphone at the BOP. Though the relationship between these two constructs is well established in earlier literature (e.g., Gupta, Dasgupta, & Gupta, 2008;Lallmahomed, Lallmahomed, & Lallmahomedc, 2017;Pynoo et al, 2011) in a variety of contexts, some studies could not establish any significant relationship between them (e.g., Dwivedi et al, 2017;Lee, Park, Cho, & Jin, 2018). The reason behind these adverse results may be the presence of context-specific conditions.…”

Section: Antecedents To Bimentioning

confidence: 92%

Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

Baishya

Samalia

2019

Global Business Review

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The usage of smartphones is increasing with each passing day. The growth of wireless subscription in India in the last 5 years is very high. However, the penetration rate of smartphones among low-income people is significantly low. Looking at the near saturation and high competition of markets at the higher side of the economic pyramid, companies are trying to explore the segment of low-income people termed ‘Bottom of the Pyramid’ (BOP). In order to explore the BOP market for smartphones, one needs to realize the factors influencing the adoption of smartphones at the BOP. Our study explores these factors with reference to the existing literature of technology adoption. A theoretical framework is proposed and tested with 266 valid data points. Structural equation modelling (SEM) is used to test the proposed framework. The empirical analysis revealed that ‘performance expectancy’, ‘effort expectancy’ and ‘perceived monetary value’ have a positive impact on the ‘behavioural intention’ of using smartphones at BOP. ‘Smartphone anxiety’ and ‘smartphone self-efficacy’ are found to have an impact on ‘effort expectancy’.

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“…Enjoyment becomes prominent since it is a substantial component of players' prospective behavior in online context (Merhi, 2016). Furthermore, enjoyment provides continuance motivation toward a mobile game (Li et al, 2015;Chen, 2021) and had a favorable influence on tendency to purchase mobile applications (Lee et al, 2018). However, enjoyment does not invariably produce favorable outcomes.…”

Section: Predictors Of Gamer Satisfactionmentioning

confidence: 99%

Turkish gen Z players’ in-game purchase intention: does gender difference matter?

Akın

2023

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Purpose This study aims to illuminate Turkish gen Z players’ intention to make in-game purchases based on stimulus–organism–response (SOR) model and uncover the distinctive role of gender. Design/methodology/approach Six hundred and ninety-six young players were included in the research who are aged 12 to 29 in Istanbul, Türkiye. Measurement validity was checked via principal component and confirmatory factor analysis. Structural model testing, mediation and multigroup analysis were conducted to test relationships among latent constructs. Findings The study revealed enjoyment, perceived attractiveness and economic value were positively associated with gamer satisfaction, though connectedness was not. In addition, gamer satisfaction positively affected loyalty and loyalty predicted in-game purchase intention. On the other hand, the magnitude of enjoyment-gamer satisfaction path was greater in female players than in males. However, the effect sizes of perceived attractiveness and economic value on gamer satisfaction were larger in males than in females. Research limitations/implications The research focuses on freemium game context, the sample of Istanbul province in Turkey, and gen Z (12 to 29) players constituting the limitations. Practical implications Mobile game producers should consider that enjoyment is more substantial for female players to increase in-game revenue. Hence, perceived attractiveness and economic value may be improved for male players. They could also balance the gaming experience by providing social connectivity and isolation. Originality/value It is the initial attempt to unveil Turkish young mobile players’ behavioral tendency toward paid in-game extensions. On the other hand, gender difference is a salient matter unnoticed by other investigations that the strength of stimulus varies from players’ gender discovered by the research.

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Factors affecting tablet computer users' intention to purchase mobile applications

Cited by 8 publications

References 0 publications

Transformation to electronic purchasing: an empirical investigation

Transformation to electronic purchasing: an empirical investigation

Factors Influencing Smartphone Adoption: A Study in the Indian Bottom of the Pyramid Context

Turkish gen Z players’ in-game purchase intention: does gender difference matter?

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