Factors Affecting the Adoption of Electronic Payment Technology in Service Applications Online Transportation in Indonesia

Abstract

This study aims to understand customer behavioral intention in adopting digital payment on online transportation services. Researcher modifies the Unified Theory of Acceptance, and Use of Technology 2 (UTAUT 2) theory in this research. With 200 respondents, this study identifies performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, habit, and behavioral intention to use. The finding revealed five factors in this study significantly and positively affect intention and the other two factors are insignificant. These research findings can be used for online transportation industry to attract more people to use digital payment since its still lack od user although this technology brings a lot of benefit. This research also can be a consideration for companies in terminating corporate promotion and evaluation strategies