Factors Affecting the Continuance to Share Location on Social Networking Sites: The Influence of Privacy Concern, Trust, Benefit and the Moderating Role of Positive Feedback and Perceived Promotion Innovativeness

Abstract

Location sharing has become an indispensable part of social networking sites (SNSs) that brings business many opportunities and fosters sustainable business activities by increasing the efficiency of location promotion. This study investigated the factors that affect location sharing behavior among SNS users and how to sustain such behavior. The results of our survey of 210 Facebook users recruited from MTurk indicated that privacy concerns and trust in SNS members have significant impacts on the perceived risk of location sharing while trust in SNS providers does not have such an impact on perceived risk related to location sharing. Also, impression management and incentive are significantly associated with the perceived benefits of location sharing. Furthermore, both perceived risk and perceived benefits of location sharing are found to have significant impacts on attitudes toward sharing location. Notably, this study contributes to the post-adoption literature when examining the relationship between attitude toward sharing location and the incentive to continue location sharing behavior under the moderating effect of positive feedback and perceived promotion innovativeness. The results showed that positive feedback and perceived promotion innovativeness are essential factors that enhance the relationship between attitude toward location sharing and continued sharing of location. Detailed discussions and future research directions are provided.

Untitled

“…The finding also confirms that incentives is the primary driver which determines Malaysian consumers' continuance intention and continuance use of a mobile shopping app. Once consumers realise that the incentives offered by mobile shopping apps increase the value of their purchases, they are more likely to have a continuance intention using them (Chen & Ha, 2019;Chopdar& Balakrishnan, 2020). Besides, Cheng et al (2022) claimed that incentives make it difficult for consumers to resist the temptation to buy, thus it is not surprising that incentives are the main reason driving continuance intention (Tamara et al, 2021).…”

“…Incentives refer to the rewards given to participants who participate in an activity (Chen & Ha, 2019). According to Bøe et al (2021), incentives can be in monetary or non-monetary form.…”

Exploring factors affecting the adoption and continuance usage of drone in healthcare: The role of the environment

“…The study revealed that there is a significant and positive relationship between organization and continuance usage (H4). This indicates that the organizational variables just-in-time delivery, creativity, efficiency, innovations, and leadership [ 51 ] influences the continuance usage of drone technologies in healthcare delivery. In terms of organizational issues, [ 87 ] opine that critical consideration be given when implementing large and complex information systems and technology, particularly in regard to top management support and facilitating conditions for the information systems and technology development within medical environments.…”

“…The complexity of smart services is linked to the discomfort experienced by users who utilize SCS technology. Users’ dissatisfaction is likely to have a negative impact on their capacity to use the channels, as well as on their perceptions of SCS in general [ 51 , 52 ]. [ 53 ] opined that the experience of consumers with technology application is a major element in measuring consumer satisfaction with products and services.…”

Influence of COVID-19 pandemic on the intention to adopt mobile payment systems in India

“…Four types of uncertainties were identified as crucial factors influencing PR in the framework of MPS. Previous research works have analysed service quality (Ghotbabadi et al , 2016), privacy (Chen and Ha, 2019) and security (Natarajan et al , 2018) as the major antecedents of PR. But the present study makes a distinction by showcasing the sources of PR from an uncertainty viewpoint so as to comprehend the formulation of the risk perception among the consumers towards using MPS.…”