Factors Affecting The Decision Of Non Muslims To Become Customers Of Islamic Banks In Makassar

Abstract

The research objective is to analyze the factors that influence the decision of non-Muslims to become customers at Islamic Banks in Makassar. The population in this study are non-Muslims who are customers at the XYZ Syariah bank in Makassar. The sample used was 86 respondents based on the Slovin formula. The sampling technique used is accidental sampling. Analysis of the data used in this study uses multiple regression. Based on the results of the analysis it can be concluded that the location has a positive and significant effect. Services have a positive and insignificant effect. Perception has positive and insignificant effect, profit sharing has positive and significant influence and promotion has positive and insignificant effect on the decision of non-Muslims to become customers at Islamic banks in Makassar.

The Impact of Non-Muslim Community Perspectives on Islamic Banking in Jayapura, Papua, Indonesia

“…The location of branch offices or banking service offices can be a determining factor in influencing people's decisions to use Islamic banking services. A study by (Rosanti, 2019) shows that a strategic location can increase people's accessibility to Islamic banking services, which in turn can increase their interest in using these services. Fadhilah (2018) in (Rosanti, 2019) states that the location, service, perception, profit and loss sharing and promotion variables partially have a significant positive effect on the interests of non-Muslim customers to become BCA Syariah KC customers in Yogyakarta.…”