Factors Affecting the performance of Small-Scale Enterprise (Restaurant and Hotels) Inraya Azebo Wereda: The Case of Mohoni, Maychew and Korem

Meresa, Meseret

doi:10.20431/2349-0349.0601010

Cited by 2 publications

(9 citation statements)

References 3 publications

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“…Educated business owners can allocate scarce resources, maximize the profit of the enterprises, and has the trust of the creditors to access a loan (Alemu & Dame, 2017). In general, education has a positive influence on micro and small enterprise growth (Aworemi et al, 2010;Meresa, 2018).…”

Section: Education Backgroundmentioning

confidence: 99%

“…Access to finance creates a strong competition to implement technologies, skills, and innovation (Kamunge et al, 2014). To access loan from credit institutions, collateral obligation, amount of money, and the high-interest rate are challenging for young entrepreneurs (Meresa, 2018).…”

Section: Access To Financementioning

confidence: 99%

“…The management practices such as planning, control, organizing skills, and proper staffing are implemented by the experienced business owner (Kamunge et al, 2014). The experience of the owner/manager can have a significant effect on the success of a business venture in terms of both the survival and growth of the business (Alemu & Dame, 2017;Meresa, 2018;Saleem, 2017).…”

Section: Experience Of the Owner And Age Of The Businessmentioning

confidence: 99%

“…To operate new technologies, show business opportunities, know new ways or methods, and identify the treats, entrepreneurship training is compulsory. As far as the training quality is maintained, the marketing skill training is also the best mechanism to communicate with the customers of the product produced by the newly established and existing enterprises (Kebede & Simesh, 2015;Meresa, 2018).…”

Section: Entrepreneurship Trainingmentioning

confidence: 99%

“…Due to inflation, workplace rent increased and the purchasing power of citizens diminished; this may affect the growth of the micro and small enterprises. The small-scale manufacturer's input price may rise, and they may be affected by raising the inflation rate (Meresa, 2018).…”

Section: Inflation Ratementioning

confidence: 99%

See 4 more Smart Citations

Socioeconomic determinants of micro and small enterprise growth in North Wollo and Waghimira Zone selected towns

Kassa

2021

J Innov Entrep

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This study aims to investigate the socioeconomic determinant factors that affect the growth of micro and small enterprises (MSEs) in North Wollo and Waghimira Zone selected towns. In this study, a cross-sectional research design with both descriptive and explanatory research design has been employed, and 303 owners of enterprises have participated. The towns were selected purposely, and the respondents were also selected by using a simple random sampling technique. The data were analyzed by using STATA v-14 and applied descriptive and binary logistic regression analysis (odds ratio). The finding of the study revealed that age of the owner, access to finance, family business background, and interest rate most likely affect the growth of the enterprises with the statistically significant level. On the contrary, entrepreneurship training, the experience of the owner, the inflation rate, and competition less likely affect the growth of the enterprises with a statistical significant level. The remaining factors such as gender of the owners, education background, business age, business type, business location, social responsibility, tax rate, and social attitude were not statistically significant to determine the growth of MSEs.

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Section: Education Backgroundmentioning

confidence: 99%

Section: Access To Financementioning

confidence: 99%

Section: Experience Of the Owner And Age Of The Businessmentioning

confidence: 99%

Section: Entrepreneurship Trainingmentioning

confidence: 99%

Section: Inflation Ratementioning

confidence: 99%

See 3 more Smart Citations

Socioeconomic determinants of micro and small enterprise growth in North Wollo and Waghimira Zone selected towns

Kassa

2021

J Innov Entrep

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Research on the Effect of Marketing Mix on the Competitive Advantage: A Study of Selected Small and Medium Enterprises in Bole Sub City, Addis Ababa, Ethiopia

Zhang

Mesfin

2020

IJMSBA

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Small and Medium Sized Enterprises are the backbone of every major economy, and empirical studies prove that small firms are more efficient and innovative in their operation, product development and marketing policies. The aim of this study is to highpoint the significant of the marketing mix (product, price, place, and promotion) on attaining the competitive advantage in the small and medium enterprise (SME) sector in the Addis Ababa city Administration Ethiopia. This journal states the significance of competitive advantage in attaining marketing goals and ahead of the satisfaction of customers by using marketing mix concept. A descriptive analysis approach is used to analyses the collected data about the level of impact of the marketing mix (product, price, place, and promotion), on the competitive advantage of the SME sector in Addis Ababa. The data have been collected through the use of a questionnaire that is distributed to SMEs in the Addis Ababa city Administration rendering to the City government of Addis Ababa job and enterprise development bureau creation. There were 200 SMEs selected randomly; though, only 150 questionnaires were managed because of missing data. Based on the data analysis, the results show that all of marketing mix elements (product, price, place, and promotion) have a significant impact on realising competitive advantage in the case of Addis Ababa City SMEs (p- value for all marketing mix elements is less than α =0.05). The foremost viable component when it comes to accomplishing competitive advantage is the price. The SME sector in Addis Ababa should develop its product’s quality, distribution channels, and promotion policies to face the local and international competitors. The marketing mix and competitive advantage represent a relatively new orientation in Addis Ababa City SME sector.

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Factors Affecting the performance of Small-Scale Enterprise (Restaurant and Hotels) Inraya Azebo Wereda: The Case of Mohoni, Maychew and Korem

Cited by 2 publications

References 3 publications

Socioeconomic determinants of micro and small enterprise growth in North Wollo and Waghimira Zone selected towns

Socioeconomic determinants of micro and small enterprise growth in North Wollo and Waghimira Zone selected towns

Research on the Effect of Marketing Mix on the Competitive Advantage: A Study of Selected Small and Medium Enterprises in Bole Sub City, Addis Ababa, Ethiopia

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