“…Social media applications enable multidirectional communication between different and large sets of people (Ooms, Bell, and Kok, ). This enables companies to increasingly use online idea competitions to find good ideas on intermediated open innovation platforms (Corvello and Iazzolino, ; Frey, Lüthje, and Haag, ) or in innovation communities hosted by the company (Jensen, Hienerth, and Lettl, ; Piller and Walcher, ) by addressing an external crowd, such as users, customers, suppliers, and research partners (Blohm, Bretschneider, Leimeister, and Krcmar, ; Mortara, Ford, and Jaeger, ). Besides searching externally, firm‐internal idea competitions have received increasing attention (Birkinshaw, Bouquet, and Barsoux, ; Björk and Magnusson, ; Stieger, Matzler, Chatterjee, and Ladstaetter‐Fussenegger, ; van den Ende, Frederiksen, and Prencipe, ).…”