Factors Affecting the Purchase Decision of Sneakers in Post-90s Consumer Groups

Chu, Jiayue

doi:10.1007/978-3-030-51828-8_63

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…Sneakers have become the “ultimate status symbol,” which has been fueled by the increasing collaborations between casual culture and celebrity collaborations, and which has been found to have an impact on prices and on the quantities available (i.e., Hyun & Koh, 2020), and has resulted in highly anticipated shoe releases (Cain, 2019). Chu (2020) investigated the secondary sneaker consumer and found that this consumer places high emphasis on expression and attaches great importance to sneaker design and style as well as price. These younger consumers are eager to send a message about their status or taste in footwear to others, whether on social media or around campus (Bain, 2018).…”

Section: Review Of Literaturementioning

confidence: 99%

Collaborative consumption: An investigation into the secondary sneaker market

Slaton

Pookulangara

2021

Int J Consumer Studies

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The retail industry is functioning in an ever-changing business environment, with consumer behavior changing and adapting at a fast rate. Increasingly, the consumer's interest in the resale and renting of merchandise is altering traditional consumption and forcing retailers to embrace new business models. Interest stimulated among younger consumers (i.e., Millennials and the Generation Z cohort) in the media and sustainability can contribute to these notable changes in the retail industry (Hamari et al., 2015). These trends have disrupted the retail industry, especially as Millennials and Gen Z members rely greatly on information about social and environmental impacts when purchasing products and services, to a greater extent than previous generations (Vestiaire Collective & BCG, 2019).Furthermore, social media platforms (e.g., Twitter and Instagram) heighten the need for consumers to regularly update their looks on social media (Wigder, 2019). Thus, it can be stated unequivocally that resale satisfies two very important demands of consumers who are digitally connected, to "be seen in new styles constantly" and to be "conscious about sustainability" Resale Report, 2019. This trend of re-commerce or "collaborative consumption" is contributing to the growth of the secondary market, predicted to reach $51 billion by 2023 (Sorokanich, 2019) and is heavily embraced by Millennials and Gen Z members (Carufel, 2020). Collaborative consumption has disrupted the retail industry and has seen a growth 21 times quicker than that of traditional retail since 2016 (Gasparo, 2019); hence, the retail industry should thoroughly investigate and understand how this phenomenon of collaborative consumption is impacting not only

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Section: Review Of Literaturementioning

confidence: 99%

Collaborative consumption: An investigation into the secondary sneaker market

Slaton

Pookulangara

2021

Int J Consumer Studies

View full text Add to dashboard Cite

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Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework

Slaton,

Pookulangara

2023

JFMM

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PurposeThe purpose of this study was to investigate the elements of the triadic framework (e.g. consumer motives, activities, resources and capabilities) and their influence on consumer attitudes and the theory of reasoned action (TRA) elements of subjective norms and eventual purchase intention of secondary sneakers.Design/methodology/approachThe framework draws from two models, the triadic framework for collaborative consumption and the TRA. Data was collected using an online survey, which consisted of demographic questions and reliable scales. The hypothesized relationships were tested through structural equation modeling.FindingsThe findings indicate that reducing risks and the customer activity of providing information was significant in influencing consumers' attitudes. However, the customer motives of economic and environmental as well as technical skills were not significant in influencing attitudes.Practical implicationsThis study attempts to inform secondary and full-priced retailers offering used products strategies to provide the best experience to millennial and generation Z consumers to ensure they can attract and retain them.Originality/valueIt can be stated with a high degree of certainty that sneaker resale remains one of the most permanent trends in the market today with sneaker resale is significantly outperforming the broader ecommerce ecosystem suggesting more research into the motivations of secondary sneaker consumption.

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Factors Affecting the Purchase Decision of Sneakers in Post-90s Consumer Groups

Cited by 2 publications

References 7 publications

Collaborative consumption: An investigation into the secondary sneaker market

Collaborative consumption: An investigation into the secondary sneaker market

Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework

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