Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1 2023
DOI: 10.1007/978-981-19-9669-6_19
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Factors Affecting the Relationship Quality Between Coffee Farmers and Enterprises: A Case Study of the Central Highlands of Vietnam

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“…Trust is the focal point for solid business relationship quality and implies strong reliability, confidence and integrity (Ashnai et al, 2009;Ulaga & Eggert, 2006;and Athanasopoulou, 2009;. Also, Commitment represents the utmost level of a relational tie between the buyers and sellers (Dorsch et al, 1998;Ha et al, 2023;Khan et al, 2023). Apart from Trust and Commitment, another element of "satisfaction" is considered critical in developing business relationship quality .…”
Section: Literature Review Relationship Quality and Firms' Performanc...mentioning
confidence: 99%
“…Trust is the focal point for solid business relationship quality and implies strong reliability, confidence and integrity (Ashnai et al, 2009;Ulaga & Eggert, 2006;and Athanasopoulou, 2009;. Also, Commitment represents the utmost level of a relational tie between the buyers and sellers (Dorsch et al, 1998;Ha et al, 2023;Khan et al, 2023). Apart from Trust and Commitment, another element of "satisfaction" is considered critical in developing business relationship quality .…”
Section: Literature Review Relationship Quality and Firms' Performanc...mentioning
confidence: 99%