Factors affecting the urge of impulsive buying on social commerce Instagram

Sihombing, Elvina Susanti; Budi, Indra; Munajat, Qorib

doi:10.1504/ijima.2020.10030632

Cited by 3 publications

(1 citation statement)

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“…Trust is a wellestablished antecedent of CEX in the marketing literature, and the same is true for SC (Liu et al, 2019;Wang & Herrando, 2019). Perceived enjoyment, benefits, and control are typical features of technology-enabled commerce (Friedrich et al, 2019;Liu et al, 2013;Sihombing et al, 2020); therefore, their inclusion is well justified as antecedents in the framework. The affective component of CEX focuses on emotions associated with stimuli and is more intense than moods (Erevelles, 1998).…”

Section: Discussionmentioning

confidence: 99%

Customer experience in social commerce: A systematic literature review and research agenda

Dhaigude

Mohan

2023

Int J Consumer Studies

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Social commerce (SC) is an upcoming trend that has changed the online shopping experience by allowing e‐retailers to develop long‐term relationships with customers and increase sales. Empowered by Web 3.0, SC offers many‐to‐many interactions, enhancing the quality and quantity of social interaction related to the seller–customer, information searches, and product/service delivery. The customer experience (CEX) has been well developed both in the online and offline contexts. However, limited attention has been paid to examining CEX in the SC setting. This study aims to conduct a systematic review of the literature to develop a conceptual framework exploring both the antecedents and consequences of CEX in the SC setting. In the process, we make three significant contributions to academia and practice. First, the study contributes to our understanding of CEX in the context of SC. Second, it proposes a conceptual framework by identifying antecedents of CEX and potential consequences using the consumer culture theory. Finally, it highlights a subject relevant to academia and practice while proposing recommendations for further research.

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