Factors Affecting Users’ Behavioural Intention Towards Touch ‘N Go E-Wallet in Malaysia

Yeoh, Gaik Lynn

doi:10.32535/ijabim.v7i3.2069

Cited by 3 publications

(2 citation statements)

References 16 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…We are using digitization more and making sure that lot of innovations are happening in this area. Yeoh (2022) also studied effect of digital marketing. The article found out that perceived utility, perceived ease of use, perceived security, perceived trust, and social impact were the five main factors on which the study concentrated.…”

Section: Count Of Customersmentioning

confidence: 99%

Technology and Its Application in Marketing: Some Insights

V.,

Arvind,

Upadhyaya

2023

JICP

View full text Add to dashboard Cite

Information technology and its advancement is helping the growth of service and relationship building among marketers and it changes the way marketing managers do their job. The use of online, websites, online contests, and promotions, etc. are making the marketing concept very challenging. Concepts like quality function deployment and Kansei engineering are used widely to understand customer needs and to translate them into product design. Also, the availability of Computer-Generated Imagery (CGI) offers a smart alternative for marketers who are focusing on the cost benefits of various marketing solutions. The growth of digital marketing is only set to continue and new technologies such as advances in CGI can dramatically cut the cost of creating advertising campaigns. Different quality concepts like quality function deployment, just in time, etc. utilize technology and modern computer software to improve marketing solutions. The study is an attempt to find out the uses of these technological advancements in marketing using a secondary study approach and it is primarily an exploratory study to investigate various uses of modern technology, quality concepts and their applications.

show abstract

Section: Count Of Customersmentioning

confidence: 99%

Technology and Its Application in Marketing: Some Insights

V.,

Arvind,

Upadhyaya

2023

JICP

View full text Add to dashboard Cite

show abstract

“…and can increase their trust(Lim et al, 2022). Technical skill has the smallest average value compared to other indicators of skill that affect employee performance.…”

mentioning

confidence: 99%

The Effect of Skill, Compensation and Placement toward Employee Performance in PT Gadai Syariah Berkat Bersama

Oktaviani¹,

Arifin²,

Daud³

2023

JICP

View full text Add to dashboard Cite

This research is to find out the effect of skill, compensation, and placement toward employee performance in PT Gadai Syariah Berkat Bersama. The research method is explanatory research. The sample of this study was 112 respondents and the sampling technique uses a saturated sampling with multiple linear regression using SPSS. The result of this study revealed that skill has an influence but a significant effect on employee performance, compensation has an influence but no significant impact toward employee performance and placement has an influence but no significant effect toward employee performance. While simultaneously skill, compensation, and placement have a significant effect toward employee performance in PT Gadai Syariah Berkat Bersama. Recommendation for further research to develop the research by replacing or adding other variables that could affect employee performance. Then PT Gadai Syariah Berkat Bersama can increase training and implement a reward and punishment system to increase motivation and discipline at work so that employees can provide their best for the company.

show abstract