Factors Affecting Women Entrepreneurs’ Success: A Study of Small and Medium-Sized Enterprises - A Review

Abstract

Purpose: The economy has been booming drastically. Multiple studies stand as shreds of evidence for the incompetent level of entrepreneurs in modern times amongst the chauvinistic group of people showing affection towards 9 to 5 job dominance and upbringing. The study focuses on analyzing different factors contributing to the booming of business performances and studying the research gap in this context. Approach: The study focuses on understanding factors that impact business performances in the global scenario. The data and shreds of evidence are collected from different web portals, journal articles, and databases that provide relevant information, data, and facts are derived through review of related literature through gateways like ResearchGate, Scopus, Google Scholar to extract literature on scholarly articles, conference papers, journals, abstracts and much other. Through innumerable keywords, the relevant information has been collected and sorted systematically throughout the paper. The paper extends the literature review on the performance of businesses by studying the effects of variables such as digital marketing, sustainable competitive advantage, external environmental factors, internal factors, individual factors, motivation factors, corporate social responsibility, psychological factors, employee performance, entrepreneurial capacity, product quality, human capital, social capital, industrial factors, knowledge sharing practices, entrepreneurial self-efficacy, service innovation, business environment on the business performance. The study is conducted to analyze the significance and relationship between the above-mentioned factors and business performance. The current paper analyses the effectiveness of business performance. The results have been discovered through various literature reviews as the basis for the successful description of the current study of literature review on different factors that impact business performances. The reviews gathered have been dissected by relating to different theories discovered by renowned theorists. Furthermore, a conceptual review of the independent variables concerning the dependent variable has been administered for the smooth structuring of the paper. Findings/Results: The review has been successful in deriving outcomes representing factors such as digital marketing, sustainable competitive advantage, external environmental factors, internal factors, individual factors, motivation factors, corporate social responsibility, psychological factors, employee performance, entrepreneurial capacity, product quality, human capital, social capital, industrial factors, knowledge sharing practices, entrepreneurial self-efficacy, service innovation, business environment stand as strong pillars that influence the business performance. The paper mainly focuses on analyzing the modus operandi of these factors boosting business performances in the global context. Type of Paper: Literature Review