Objectives
This study examined the context of smokers’ first e-cigarette
experiences, reasons for trying e-cigarettes, not continuing their use, and
future use intentions.
Methods
We surveyed a nationally representative sample of 519 current
cigarette smokers in the United States (classified as never, current, or
former e-cigarette users/triers) in April 2014 about their e-cigarette
experiences and use intentions.
Results
Among ever e-cigarette users/triers, 43% purchased an
e-cigarette on their own as their first method of trial. These respondents
were more likely to have used e-cigarettes more times than those who first
tried e-cigarettes from a friend. Positive perceptions about first
experiences were significantly higher among current (34.5%) compared
to former e-cigarette users/triers (17.9%). Few (8.7%)
current e-cigarette users/triers had a negative first experience.
Susceptibility to future e-cigarette use was significantly associated with
e-cigarette use status, intention to quit smoking and satisfaction with
first e-cigarette experience. Among those interested in e-cigarettes,
26.3% were more interested in trying an e-cigarette made by a major
tobacco company and 31.8% in trying an e-cigarette that looked
“similar” versus different (13.8%) than a real
cigarette.
Conclusions
The context and perceptions of e-cigarette trial experiences, product
quality, style and manufacturer may influence e-cigarette trial and use.