2022
DOI: 10.3390/su14159450
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Factors behind the Consumer Acceptance of Sustainable Business Models in Pandemic Times

Abstract: A huge set of sustainable business models have emerged during recent decades to promote decarbonization, but the drivers of their consumer adoption remain somewhat unclear. This paper examines these drivers based on a sample of 622 university students during the second wave of COVID-19 at the end of 2020. Our research links business models to the theory of planned behavior and discusses their adoption from a consumer perspective. Using exploratory factor analysis, we identified five major and nine minor compon… Show more

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Cited by 13 publications
(3 citation statements)
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“…We really need to think differently about life, we need to change our perception of life, our relationship with nature and our role on the planet. Sustainability is most often associated with consumption (Tseng et al, 2016;Csutora et al, 2022), where it is often thought that all that is needed to have a sustainable world is to consume more consciously or less (Harjato et al, 2021;Wang et al, 2019). If we want to understand sustainability in this dimension for transport, we could say that sustainable transport means travelling less.…”
Section: Literature Reviewmentioning
confidence: 99%
“…We really need to think differently about life, we need to change our perception of life, our relationship with nature and our role on the planet. Sustainability is most often associated with consumption (Tseng et al, 2016;Csutora et al, 2022), where it is often thought that all that is needed to have a sustainable world is to consume more consciously or less (Harjato et al, 2021;Wang et al, 2019). If we want to understand sustainability in this dimension for transport, we could say that sustainable transport means travelling less.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Another theory that has been widely used has been the theory of planned behavior (Ajzen, 1991). Through this theory, Csutora et al (2022), Muposhi et al (2021) and Chen et al (2020) in their papers have focused on the behaviors and attitudes manifested by consumers at times of purchase from firms that claim to pursue principles of sustainability and adopt sustainable business models. Lemus-Aguilar et al (2019), Lozano (2018), used organization theory (McAuley et al, 2007) to identify the organizational design elements, present within an SBM.…”
Section: Other Theories and How Are Used Within The Literature On Sbmsmentioning
confidence: 99%
“…A legújabb kutatások (Acciarini, Borelli, Capo, Cappa, & Sarrocco, 2021;Kelley, Todd, Hopfer, & Centinari, 2022;Csutora et al, 2022) kiemelik a vevők fenntarthatósági érzékenységének növekedését, így amennyiben a vállalatok továbbra is szeretnék megőrizni vevőiket, új technológiákkal, eljárásokkal kell bizonyítaniuk a fenntarthatóság irányában való elkötelezettségüket. Nincsenek standard megoldások, csak vélelmezhető, hogy az innovatív üzleti modellek nem nélkülözhetik a fenntarthatóság és a digitalizáció kínálta lehetőségeket (Acciarini et al, 2021;Singla et al, 2019;Ónodi & Répáczki, 2022;Csutora et al, 2022).…”
Section: Cikkek Tanulmányokunclassified