Factors Determining Consumers’ Purchase Intentions Towards Dried Fruits

Sun, Yuting; Liang, Chaoyun

doi:10.1080/15538362.2020.1774477

Cited by 12 publications

(18 citation statements)

References 60 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Health consciousness is defined as an indicator of an individual's willingness to a healthier self and takes a necessary action to obtain this goal (Chen 2009;Smit et al, 2018;Sun and Liang, 2020). This means that possessing relevant knowledge in relation to the nutritional benefits of various food products can facilitate a positive effect on food selection, which leads to a healthy lifestyle (Pillai et al, 2019).…”

Section: Health Consciousnessmentioning

confidence: 99%

Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

2021

View full text Add to dashboard Cite

Section: Health Consciousnessmentioning

confidence: 99%

Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

2021

View full text Add to dashboard Cite

“…Although “dried fruits” is a widely used label on packages and dried fruits are available in the Chinese e-market, their processing techniques and quality control vary considerably across various dried fruit manufacturers, causing misconceptions or doubts among consumers regarding their nutritional and health value. Therefore, robust theoretical foundations should be employed to understand consumer perceptions, attitudes, needs and purchasing intention (Sun and Liang, 2020). Theory of planned behaviour (TPB) is one of the most popular theories for investigating how psychological factors affect people's eating intentions and their actual behaviours (Dunn et al , 2011; Kassem et al , 2003).…”

Section: Introductionmentioning

confidence: 99%

Effects of determinants of dried fruit purchase intention and the related consumer segmentation on e-commerce in China

Sun

Liang

2020

BFJ

Self Cite

View full text Add to dashboard Cite

PurposeIn this study, a comprehensive theoretical framework was developed to investigate the influence of the determinants of online dried fruit purchase intention in China.Design/methodology/approachThe dried fruit eating experiences of 1,160 participants from China were collected using an online survey.FindingsSignificant differences were noted in the sociodemographic distributions among three age-based consumer segments. Furthermore, the cost of the marketing strategy had the strongest effect on online dried fruit purchase intention. Finally, different patterns of online dried fruit purchase intention were observed among the three consumer segments: consumers aged below 24 years regarded dried fruits as a new and healthy snack choice and favoured companies with high-quality communication with consumers; consumers aged 25–29 years viewed dried fruits as a healthy eating habit, reflecting their strong self-control over their lifestyle; and consumers aged over 30 years valued the convenience marketing strategies applied by dried fruit manufacturers.Originality/valueOverall, the results indicate that dried fruits are considered a niche market of snacks that provides added value for core products in the Chinese e-commerce (EC) market; therefore, developing cost-effective strategies to raise consumer awareness of dried fruits is crucial. Furthermore, marketing strategies should target different consumer segments.

show abstract

“…However, as found in other studies [73], loquat fruits have been shown to be a poor source of vitamin C considering, for example, that fruits such as oranges or apples contain about 40 mg and 8 mg of ascorbic acid, respectively, in 100 g of fresh produce, although this varies according to the cultivars analyzed [46]. Considering that consumers prefer commercial products not only because of their larger size, but also because they do not lose their organoleptic and nutraceutical characteristics [74], loquat fruits treated with the dehydration process and then packaged with MAP P and MAP N 2 showed numerous differences. In fact, it is worth mentioning that packaging with N 2 resulted in the retention of the analyzed vitamins until the end of the monitoring period (50 days).…”

Section: Proximate Compoundsmentioning

confidence: 52%

Effects of Tray-Drying on the Physicochemical, Microbiological, Proximate, and Sensory Properties of White- and Red-Fleshed Loquat (Eriobotrya Japonica Lindl.) Fruit

et al. 2022

View full text Add to dashboard Cite

Loquat fruits, highly valued by consumers for their characteristic aroma and pleasant taste, have a short post-harvest life and are susceptible to mechanical damage, loss of firmness, and initial organoleptic characteristics. The aim of this work was to develop a drying method suitable for storing loquat fruits in polyamide/polyethylene (PA/PE) bags containing two gaseous mixtures (treatments): MAPN2 (100% N2) and MAPP (21% O2 and 0.04% CO2), at room temperature (20 ± 1 °C) for at least 2 months. The effects of these conditions on the physico-chemical, microbiological, proximate, and sensory properties of fruit stored over a 50-day time interval were studied. The results showed that convective tray dehydration treatment at 70° for 12 h had good drying efficiency for loquat slices. In addition, the MAPN2 packaging limited the browning of the slices, keeping the microbial groups below the detection limits, with a clear positive effect on some minerals and vitamins, which were higher in concentration compared to the MAPP-packed samples. From an applicative point of view, the tray drying method for loquat fruits is useful on a small scale but could also be easily industrialized.

show abstract

Factors Determining Consumers’ Purchase Intentions Towards Dried Fruits

Cited by 12 publications

References 60 publications

Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing

Effects of determinants of dried fruit purchase intention and the related consumer segmentation on e-commerce in China

Effects of Tray-Drying on the Physicochemical, Microbiological, Proximate, and Sensory Properties of White- and Red-Fleshed Loquat (Eriobotrya Japonica Lindl.) Fruit

Contact Info

Product

Resources

About