Factors Determining online Purchase behaviour of The Consumers in Punjab (A study of Urban and Rural Consumers)

Singh, Amandeep; Singh, Pritpal

doi:10.5958/2321-5763.2018.00020.3

Cited by 6 publications

(29 citation statements)

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“…In cities as well as some areas of rural India, this phenomenon prevails. Rural customers in Punjab have better online behaviour compared to their urban counterparts in a study by Singh and Singh (2018), that is, rural customers are satisfied with their online transactions. In his article, John (2019) said that online businesses at affordable prices give customers a variety of labels, colours, taste, fashion and comfort.…”

Section: E-commerce In Rural Areamentioning

confidence: 92%

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Ghosal

Prasad²,

Behera

et al. 2021

Paradigm: A Management Research Journal

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E-commerce is an undeniable growth opportunity. The infrastructure of e-commerce has been successful in making their system resilience in this age of VUCA (volatility, uncertainty, complexity and ambiguity). Besides during the time of pandemic, e-commerce have accomplished in meeting the demand of the consumers crossing various obstacles and scarcity of resource across the colours of socio-economic stratification of India. A detailed investigation of social, cultural, behavioural norms along with effect of socio-cultural regions has been investigated to strengthen the research. The method of cluster analysis has been used to segment the consumers into homogeneous subsets. The implied findings of this research will help the digital entrepreneurs to know their target consumers. Through cluster analysis, six clusters have been identified and they are named as, (a) Advanced changers; (b) Price sensitive; (c) Enthusiasts; (d) Realistic and logical; (e) Conservatives; (f) Unconcerned. The outcomes of this research can help the strategy managers and intrapreneurs to make informed decisions. This study can be of value addition for startups, digital entrepreneurs to start their own business through online shopping portals. The extracted results can help the marketing managers to know about the specific attributes of the consumers of rural areas which will lead to framing strategy according to market design, market space and marketplace.

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Section: E-commerce In Rural Areamentioning

confidence: 92%

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Ghosal

Prasad²,

Behera

et al. 2021

Paradigm: A Management Research Journal

View full text Add to dashboard Cite

show abstract

“…Therefore, the poverty alleviation dimensions are further divided into three subsections based on the reachability of the poor (Singh et al. , 2020, 2021). These are Household and Individual levels (dimensions that affect the urban poor's accessibility or reachability to fundamental and personal level needs, e.g.…”

Section: Review Of Literaturementioning

confidence: 99%

“…Some of the predominant social welfare schemes in India are listed in Table 1 (Singh et al. , 2020, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…Also, the over-emphasis on agriculture has had another adverse impact, i.e., the relative neglect of manufacturing. The state's industrial output is now among the lowest in the country and perhaps that also adds to urban poverty (Singh et al. , 2021).…”

Section: Introductionmentioning

confidence: 99%

“…The social assistance schemes introduced by the Government of India have shown tremendous growth in rural areas. Despite noteworthy advancements in all areas of financial reachability and viability, there are apprehensions that these social assistance programmes have not penetrated the urban population, particularly the economically poor sections of society living in slums, into the coverage of essential financial services (Singh et al. , 2021).…”

Section: Introductionmentioning

confidence: 99%

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Does financial inclusion impact socio-economic stability? A study of social safety net in Indian slums

Singh

2022

IJSE

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PurposeThe study aims to examine the impact of social assistance schemes introduced by the Indian government on poverty alleviation in urban slums.Design/methodology/approachTo accomplish the study's objectives, primary data were collected from 585 beneficiaries of government schemes operating in India's northwestern state using a multistage sampling technique (Punjab). The exploratory factor analysis (EFA) technique reduced the total dataset to its minimum factors. Then, using second-order confirmatory factor analysis, the data's validity and reliability were determined. The data were analyzed using statistical techniques such as one-way ANOVA, t-test and structural equation modeling (SEM).FindingsThe study's findings indicate that social assistance provided by the Government of India has a direct and substantial influence on poverty alleviation in urban slums. The study demonstrates how access to basic credit financial services through social assistance programmes has improved the lives of urban poor households living in slums and assisted them in escaping poverty.Research limitations/implicationsThe investigation was undertaken among a few limitations. First, the in-depth investigation of the study is restricted to only the northwestern state of India solely because of limited resources and time availability. Second, the study focuses primarily on the perspectives of beneficiaries of the social assistance schemes in India. Still, it might be expanded in the future to include additional stakeholders such as bank executives, business colleagues and municipal town panchayats.Practical implicationsDue to policymakers' increased emphasis on poor households living in urban slums, this topic is critical for studying many issues.Social implicationsThe research explores gaps in social welfare schemes to direct policymakers and government authorities to take appropriate steps to aid the urban poor people in sliding out of poverty.Originality/valueBy examining the influence of the Indian government's social welfare schemes on poverty reduction in slums, this study contributes to the literature on public assistance schemes and poverty alleviation. This article can assist policymakers in developing nations in increasing financial capability among disadvantaged urban families on a national and international level.

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Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics

van Niekerk,

Roberts-Lombard,

Cunningham

2023

EBR

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Purpose This study aims to explore the impact of store atmospherics on urban bottom-of-the-pyramid consumers’ behavioural intentions to purchase apparel in an emerging African market context. This study also considers purchase antecedents to attitude, perceived behavioural control and social norms as determinants of urban bottom-of-the-pyramid consumers’ apparel behavioural intentions. Design/methodology/approach Using non-probability sampling, specifically purposive and interlocking sampling, data collection was secured from 881 economically active Namibian urban bottom-of-the-pyramid respondents through interviewer-administered questionnaires. Covariance-based structural equation modelling assessed the significant relationships among all constructs in the conceptual model. Findings This study found that for favourable apparel behavioural intentions of urban bottom-of-the-pyramid consumers to occur, apparel retailers should emphasise trust, perceived awareness and self-identity through apparel assortment and groupings, easy-to-read visible signage, together with competent, friendly and respectful sales personnel in their store atmospherics. Practical implications The findings of this study may guide apparel retailers in other emerging African markets to develop regional integration, market-based solutions and inclusive economic growth focusing on “non-essential” products, such as apparel, among urban bottom-of-the-pyramid consumers. Originality/value This study expands the intellectual boundaries of urban bottom-of-the-pyramid consumers’ behavioural intentions towards “non-essential” products. The theoretical framework supports the integration of both the stimulus-organism-response model and the theory of planned behaviour into one single model for empirical investigation. Additionally, adopting a novel theoretical framework helped identify the impact of store atmospherics from a bottom-of-the-pyramid perspective in an emerging African market context, such as Namibia.

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Factors Determining online Purchase behaviour of The Consumers in Punjab (A study of Urban and Rural Consumers)

Cited by 6 publications

References 0 publications

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

Does financial inclusion impact socio-economic stability? A study of social safety net in Indian slums

Apparel behavioural intentions of urban bottom-of-the-pyramid consumers: exploring the role of store atmospherics

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