Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics

Muangmee, Chaiyawit; Kot, Sebastian; Meekaewkunchorn, Nusanee; Kassakorn, Nuttapon; Khalid, Bilal

doi:10.3390/jtaer16050073

Cited by 188 publications

(173 citation statements)

References 47 publications

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“…-Marketing factors (e.g., product design, price, promotion, packaging, positioning, and distribution) [38]; -Personality characteristics (such as age, gender, education, and income) [39]; -Psychological drivers (purchase motives, product perception, and attitude to the product) [40]; -Situational framework (the physical environment at the time of purchase, the environment, and the time factor) [41]; -Social determinants (social status, reference groups, and family) [42]; -Cultural factors (religion, social class) [43]; -Intergenerational behavior [44].…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

209

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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

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Section: Literature Reviewmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

209

View full text Add to dashboard Cite

show abstract

“…Therefore, performance expectancy of food delivery apps has associated significantly with continuous use intention among young adults. The study conducted by Muangmee et. al.…”

Section: Discussionmentioning

confidence: 99%

“…al. 2019;Fauzi 2019) Performance Expectancy described as 'the degree to which the use of a technology can bring benefits to consumers in certain activities' (Muangmee et. al.…”

Section: Variables Definition Independentmentioning

confidence: 99%

“…Effort Expectancy defined as 'the degree of ease associated with the use of the system' (Muangmee et. al.…”

Section: Variables Definition Independentmentioning

confidence: 99%

“…2003) Social Influence referred as 'the degree to which consumers perceive that important others (e.g. family and friends) believe they should use a particular technology (Muangmee et. al.…”

Section: Variables Definition Independentmentioning

confidence: 99%

See 2 more Smart Citations

Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

Ariffin

Manan

Ahmad

et al. 2021

ABRIJ

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Online food delivery services have experienced tremendous growth in the food industry. Food delivery apps had gathered this opportunity adjusting to restaurant and food delivery services as an alternative to increasing income and for customers to remotely order their foods. This study aims to determine the relationship between information quality, performance expectancy, effort expectancy and social influence with continuous use intention of food delivery apps from Malaysian young adults’ context. In this study, a total of 300 sets of questionnaires were successfully collected. The data was interpreted using SPSS Version 25. At the end of the study, it was found that the results of the analysis to be a positive relationship between information quality, performance expectancy and social influence with continuous use intention of food delivery apps among young adults. This study also revealed that social influence as the most influential factor affecting continuous use intention of food delivery apps.

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Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors

Nguyen¹,

Chiu²,

et al. 2022

J of Consumer Behaviour

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The containment measures for the COVID‐19 pandemic, including social distancing, lockdown or quarantining, have led to a paradigm shift in people's life. In the wake of the pandemic, many people have begun adopting technology as a way to maintain their daily activities and limit face‐to‐face human interactions. While the pandemic has facilitated the widespread use of technology, little attention has been paid to how consumers' intention to continue using technology is affected by their rational evaluation and habitual response, simultaneously. To address this knowledge gap, this study employs the expectation‐confirmation model as a theoretical lens to propose the research model and explain the antecedents of technology continuance intention from both perspectives of conscious versus unconscious responses. The conscious response is reflected in perceived value and satisfaction, whereas the unconscious response is characterized as habit. The proposed research model and hypotheses are supported by the data collected from 308 online food delivery service users. Our results show that habit is driven by perceived value and satisfaction, and then mediates the effects of them on continuance intention. Moreover, habit exerts the strongest effect on continuance intention and weakens the importance of perceived value as well as satisfaction to continuance intention. This study is expected to set the theoretical foundation for more future research that focus on the exploration of the conscious versus unconscious nature of consumers' technology continuance. The study concludes with practical implications and suggestions for catering businesses and relevant stakeholders.

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Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics

Cited by 188 publications

References 47 publications

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Continuous Intention to Use Technology of Online Food Delivery Services Among Young Adults

Toward a unified theory of technology continuance: Effects of conscious versus unconscious factors

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