Factors Effecting Online Shopping Behaviour with Trust as Moderation

Bhatti, Anam; Rehman, Shafique Ur; Kamal, Ahtisham Zahid; Akram, Hamza

doi:10.17576/pengurusan-2020-60-09

Cited by 11 publications

(7 citation statements)

References 49 publications

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“…Customers are more likely to purchase if the quality is higher (Shahnaz and Wahyono, 2016;Luthfiana and Hadi, 2019;Novitasari and Sari, 2019). Trust that they will not be exposed to any dangers is reportedly another important factor influencing customer purchase behavior (Bhatti et al, 2021). Customer purchase intention is positively associated with trust, impulsive purchase intention, the prior online purchasing experience, brand orientation (Ling et al, 2010), and brand awareness (Adika & Subandrio, 2021).…”

Section: Customer Buying Behavior and Its Antecedentsmentioning

confidence: 99%

Factors Influencing Online Buying Behavior: A Case of Shopee Customers

Mesatania

2022

MSBD

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This research aims to gain an understanding into the factors influencing customer buying behavior on e-commerce platforms such as Shopee, particularly from a behavioral standpoint. The current study identified 23 factors influencing online buying behavior, and then evaluated the performance of Shopee on these factors using the Relative Importance Index (RII). The results revealed that quality of product (or service), customer knowledge of the product, price of product, and shop's reputation are most important factors. Relatively least important factors are impulsive buying behavior, perceived enjoyment, tagline, and mood. The study concludes with important implications for the electronic retailers.

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Section: Customer Buying Behavior and Its Antecedentsmentioning

confidence: 99%

Factors Influencing Online Buying Behavior: A Case of Shopee Customers

Mesatania

2022

MSBD

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“…Other variables are also at play in this phenomenon. Results of this research are what are hoped to shed light on these aspects (Bhatti et al, 2020). Aim is to investigate reasons why people are willing to adjust consumer buying behaviours in order to purchase online.…”

Section: Introductionmentioning

confidence: 93%

The Determinants of Consumers' Online Shopping Behaviour: An Empirical Assessment

Khan¹,

Hassan²,

Ali

2023

GUJR

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The study focuses on the effect of four primary characteristics derived from the literature, including trust, product variety, convenience, and privacy, so as to identify how customer purchasing behavior reflects online shopping trends. The researcher used quantitative research approach to documents responses of respondents. Students attending Thal university & Sargodha university are mostly those engaged in business programme at respective institutions, such as the Department of Business Administration and Noon Business school was accessed to collect the data through questioner. The researchers use structural equational model to test hypothesis of current research, analyze the results and reach the desired conclusion and thus recommending some suggestions. According to the findings of statistical analysis of data, customers trust, product variety, convenience and privacy has statistically significant relationship with the online consumer behaviour. This conclusion is vital for the marketers to facilitate the usage of online shopping platforms in order to save more time and attract more people to buy items online.

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“…The perception is that in today's market, risk can be reduced if customers have trust when dealing online because trust is a strong antecedent of perceived risk (Bonnin, 2020;Dogbe et al, 2019;Ha et al, 2021). As suggested by Bhatti et al (2020), consumers argue that the higher the perceived risk of making online transactions, the less their buying intentions are for online retailers. Hence, the following hypothesis is proposed: Hypothesis H4: Perceived risk is negatively influence on online purchase intention.…”

Section: Perceived Riskmentioning

confidence: 99%

The Factors Influencing A Customer’s Purchase Intention on Online Shopping Website

Bahari

2024

The European Proceedings of Social and Behavioural Sciences

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Nowadays, the advancement of the internet creates opportunities for product marketing and the introduction of new forms of retail transactions, and it has resulted in a remarkable increase in online shopping activities. Therefore, it is important for the industry to identify the main determining factors in consumer purchase intentions. The aims of this study are to reveal the influence of customer trust on perceived risks and purchase intentions as well as the effect of perceived benefits on purchase intentions. A survey approach was employed to collect data from 268 online shoppers, and quantitative analysis has been used to evaluate the hypotheses. The study discovered that customers' perceived benefit, perceived trust, and perceived risk all had a significant influence on their purchasing intentions. The implications of these findings go far beyond academia, providing useful information to online advertisers. Marketers with a detailed awareness of the elements influencing customers' purchasing intentions can proactively address these determinants, consequently improving the business's overall success and efficacy in fulfilling customer satisfaction. Fundamentally, this study contributes valuable insights to the body of knowledge necessary for managing the complexities of the contemporary digital marketplace.

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Factors Effecting Online Shopping Behaviour with Trust as Moderation

Cited by 11 publications

References 49 publications

Factors Influencing Online Buying Behavior: A Case of Shopee Customers

Factors Influencing Online Buying Behavior: A Case of Shopee Customers

The Determinants of Consumers' Online Shopping Behaviour: An Empirical Assessment

The Factors Influencing A Customer’s Purchase Intention on Online Shopping Website

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