The esterification and etherification of unhindered, as well as severely hindered, carboxylic acids and phenols with basic amide acetals, such as N,N-dimethylformamide dimethyl acetal, and their side reactions are discussed. Modified procedures are described in which these side reactions are avoided to achieve high or near quantitative yields of the desired corresponding methyl esters or phenol methyl ethers. On the addition of N,N-dimethylformamide dimethyl acetal, solutions of 4-nitrobenzoic acid in basic solvents, such as tetrahydrofuran or 1,4-dioxane, form precipitates of the corresponding iminium carboxylates, which give near quantitative yields of the desired methyl 4-nitrobenzoate, as well as N,Ndimethylformamide and methanol.