Factors impacting donors’ intention to donate to charitable crowd-funding projects in China: a UTAUT-based model

Li, Ya-Zheng; He, Tongliang; Song, Yanzhi; Yang, Zheng; Zhou, Rongting

doi:10.1080/1369118x.2017.1282530

Cited by 99 publications

(146 citation statements)

References 10 publications

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“…In this study, we define effort expectancy as the ease with which backers expect to be able to invest in appropriate technologies through crowdfunding. Earlier studies have stated that such ease of use has a positive effect on the participation intentions of backers [32,34]. Thus, we propose the following hypothesis: Hypothesis 2 (H2).…”

Section: Variable Definitions and Hypothesis Developmentmentioning

confidence: 84%

“…A backer's expectations of the satisfaction that will be derived as a result of the crowdfunded project has a significant effect on their intention to participate and may also directly lead to their continued participation [31]. In addition to satisfaction, direct rewards have been found to directly influence participation intentions; concurrently, high performance expectancy has been found to influence participation intentions positively [32][33][34]. In view of this discussion, we propose the following hypothesis for the purposes of this study: Hypothesis 1 (H1).…”

Section: Variable Definitions and Hypothesis Developmentmentioning

confidence: 99%

“…The use of appropriate technology would be useful for improving the quality of life of people in developing countries. [29,[31][32][33][34]…”

Section: Pe1mentioning

confidence: 99%

“…It is likely to be easy to invest and sponsor an appropriate technology project using crowdfunding. [29,32,34]…”

Section: Effort Expectancy (Ee) Ee1mentioning

confidence: 99%

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Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

Moon

Hwang

2018

Sustainability

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The research and development as well as the propagation of sustainable, appropriate technology requires the availability of stable funding. Crowdfunding is a form of funding whereby small sums of investments or contributions are collected from the general public and used to finance the development of goods or services. This method has been widely used in the arts and cultural fields and presents a useful alternative means by which to fund appropriate technology projects. The aim of this study is to identify the factors that influence backers who participate in appropriate technology projects through crowdfunding platforms, analyze the connections among these factors, and thereby establish the usefulness of crowdfunding as a viable new funding alternative. Results indicate that the key factors influencing user intention to crowdfund appropriate technology projects include social influence, effort expectancy, and perceived trust. In comparison to the findings of previous studies, performance expectancy was not found to have a significant effect. When compared to crowdfunding conducted in other fields, these results suggest that crowdfunding for appropriate technology is closer in nature to donations. Accordingly, for funding of these projects to be successful, aggressive online exposure using the social network service (SNS) of backers should be pursued from the earliest stages of funding. diversity of participation, and provision of stable funding [6]. For appropriate technology to be sustainable, mid-to-high grade technologies should be used to address local issues; such technologies should create additional value via markets. Furthermore, additional diverse sources of funding beyond government assistance should be secured [4,7].Crowdfunding refers to activities wherein donations or investments are collected from the public via such platforms as social networks to fund a variety of projects, ranging from the production of cultural or artistic content to the establishment of startups [8]. Unlike traditional fundraising methods, such as offline donations or using an automatic response system (ARS), crowdfunding is not constrained by geography. Additional advantages include the ability to utilize diverse interpersonal networks via social network service (SNS). Furthermore, it is relatively more efficient, in that the funding process requires low intermediary costs (e.g., wages or promotion costs). As a result of these strengths, crowdfunding has emerged as an alternative means of funding among projects for non-profit causes, cultural or artistic projects, experimental technologies, and startups that are unable to access traditional methods of financing, such as bank loans and stock issues [9].Crowdfunding strengthens sustainable appropriate technology projects not only as a means of funding but also through the promotion of such projects through social networking services as well as advocate relevant technologies and knowledge exchanges through a funding platform. Although a variety of groups are currently attemptin...

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Section: Variable Definitions and Hypothesis Developmentmentioning

confidence: 84%

Section: Variable Definitions and Hypothesis Developmentmentioning

confidence: 99%

See 2 more Smart Citations

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

Moon

Hwang

2018

Sustainability

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show abstract

“…The backers' expectations of the satisfaction that will be derived as a result of the crowdfunded project have a significant effect on their participation intentions, and may lead to their continued participation [25]. In addition to satisfaction, direct rewards have been found to influence participation intentions directly, while high performance expectancy has been found to influence participation intentions positively [26][27][28]. In view of this discussion, in this study we propose the following hypothesis.…”

Section: Variable Definitions and Hypothesis Setupmentioning

confidence: 88%

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology—With a Focus on the Factors Determining the Acceptance of Backers

Moon¹,

Hwang²

2018

Preprint

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The R&D and propagation of sustainable appropriate technology requires the provision of stable funding. Crowdfunding is a form of funding whereby small sums of investments or contributions are collected from among the general public and used to finance the development of goods or services. This method has been in use widely in arts and culture fields, and presents a useful alternative means for funding appropriate technology projects. The aim of this study is to identify the factors influencing the backers who participate in appropriate technology projects through crowdfunding platforms, analyzing the relationships between these factors, and thereby establishing the usefulness of crowdfunding as a viable new alternative. The analysis results indicate that key factors influencing user intention to crowdfund appropriate technology projects include social influence, effort expectancy, and perceived trust. In contrast to the findings of previous studies, performance expectancy was not found to have a significant effect. This reflects the fact that, compared to the crowdfunding conducted for other purposes, crowdfunding for appropriate technology is closer in nature to donations. These findings indicate that for funding to be successful, aggressive online exposure using the SNS of backers should be pursued from the early stages of funding.

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The more the better? The negative effect of disseminators' donations in online donation

Zhu

Zhou

et al. 2023

Psychology and Marketing

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Online donation platforms often present information regarding disseminators' donations to stimulate donations, but it is unclear how it affects potential donors' behavior. This paper examines how disseminators' donation amounts impact potential donors' donation likelihood. The findings of six studies show that potential donors are less (vs. more) likely to contribute to unfamiliar initiators when disseminators contribute large (vs. small) amounts. The following psychological response drives the effect: when potential donors observe disseminators contribute more, they infer that disseminators have assumed greater responsibility and thus reduce their perceived responsibility to the unfamiliar initiator. We also confirm the boundary conditions of tie strength and empathy. This effect is significant when donors have low levels of empathy or strong ties with the disseminator. In contrast, this effect is reversed when tie strength is high and attenuated when potential donors have high levels of empathy. Our research enriches the literature concerning the effects of others' donations and online donation and provides managerial guidance to enable the success of online donation projects.

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Factors impacting donors’ intention to donate to charitable crowd-funding projects in China: a UTAUT-based model

Cited by 99 publications

References 10 publications

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology—With a Focus on the Factors Determining the Acceptance of Backers

The more the better? The negative effect of disseminators' donations in online donation

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Factors impacting donors’ intention to donate to charitable crowd-funding projects in China: a UTAUT-based model

Cited by 99 publications

References 10 publications

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology: Acceptance Determinants of Backers

Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology&mdash;With a Focus on the Factors Determining the Acceptance of Backers

The more the better? The negative effect of disseminators' donations in online donation

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Crowdfunding as an Alternative Means for Funding Sustainable Appropriate Technology—With a Focus on the Factors Determining the Acceptance of Backers